1. SESSION CODE: BIU204

2. Thierry D’hers Group Program Manager SQL Server Reporting Services Thierry.dhers@microsoft.com

3. 3 Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight

4. 4 IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform

5. 5 IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform

6. RDBETLOLAPReportingRDB + ETL + OLAP + Reporting

10. RS MVP Bloggers & Authors Teo Lachev Chris Webb Brian Larson Paul Turley Russell Christopher RS Team Bloggers RS Team Blog Chris Hays Bob Meyers Robert Bruckner John Gallardo Lukasz Pawlowski James Wu Brian Hartman Sean Boon Alex Gorev

12. Business User Experience Business Collaboration Platform Information Platform Analysis Services Reporting Services Integration Services Master Data Data Mining Services Data Warehousing Integrated Content and Collaboration Thin Clients Dashboards BI Search Content Management Compositions Familiar User Experience Self-service Access and Insight Data Exploration and Analysis Predictive Analysis Data Visualization Contextual Visualization

14. OLEDB ODBC ADO.NET VS Data Connection UI OLEDB Data Link UI ODBC Admin UI Microsoft Query Office Data Connection Wizard ODBC Connection Wizards Excel Report Builder Visual Studio SQL AS Oracle... SAP... XLSMDB Model Designer RS Data Source UI AS Data Source UI Report Designer... File Drivers (ISAM) RelationalOLAPFile

16. Tablixe + Matr

17. Stepped or Block grouping Pivot Custom Subtotals Non-pivot columns Nested controls Multi-Pivot Custom Headers Highly flexible layout options

18. Most Flexible with Multiple Layout Targets Report Builder Word PDF HTML Excel

20. Extensive Visualizations

21. SparklinesSparklines Data Bars New in R2

26. 26 Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform IT management & developer productivity Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Alignment, accountability & ownership Collaborative across your value chain Familiar interface & tools you own today Self-service access & insight

28. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

30. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year