1. 1 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Online Marketing Resources CAROLINE MILLS Academy Support Representative Central, Mountain, and Western States

2. 222 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Online Marketing Resources IT Skills Gateway Marketing Toolkit Success Stories Panduit Campaign Videos and Educational Games Promotional Items Guidelines Additional Updates

3. 333 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 IT Skills Gateway Available prelogin on Academy Connection

4. 444 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Sample Audience – Guidance Counselors Site developed after success of Guidance Counselor toolkit Curriculum to career mapping Student handouts and videos Assessment activities Diverse learning styles Opportunity to get more information

5. 555 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Marketing Toolkit Cisco Systems developed the Academy Marketing Toolkit to facilitate your local marketing activities 50+ resources fall into five major groupings Event tools Presentation tools Publicity tools Marketing plan Videos, logo, brochures Located in the Tools section of Academy Connection

6. 666 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Marketing Resources New Student Datasheet New Security and Wireless Brochure New Administrator Datasheet (Coming soon) Administrators Instructors Government officials Updated Presentations (Coming soon)

7. 777 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Showcase the Success of your students, instructors, and Academies Submit success stories online Send leads and stories to Tina Franklin, tifrankl@cisco.com or Caroline Mills, camills@cisco.com along with a signed release form tifrankl@cisco.com camills@cisco.com Stories are published in Academy newsletters, Academy Connection, presentations and executive packets

8. 888 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Panduit Postcard and VOD www.cisco.com/go/PNIE

9. 999 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Academy “I Am an Engineer” Video Four-minute introduction to the field of engineering as shown by four multinational women employees at Cisco Available for Academy instructors to use to encourage their female students or educate community leaders and administrators about the challenges of recruiting and retaining women in science, math, and technology fields Located on Academy Connection Click the Tools menu in the right nav bar Scroll down to the General section Click “I Am an Engineer” video

10. 10 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Go Peter Packet Go! Video game interface that teaches about packets traveling their way through viruses, hackers, and servers Available for download pre and post login on Academy Connection http://www.cisco.com/warp/public/779/edu/peterpacket/

11. 11 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Promotional Items Lands End Order Cisco merchandise such as t- shirts, jackets, and other apparel JourneyEd Order specialized Academy posters, brochures, and video-tapes, as well as discounted books, software and hardware Cisco Marketplace Order Cisco logo merchandise such as clothing, desk, gift, sports, and travel items *Available under Academy Marketplace

12. 12 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Guidelines Logo The Cisco Networking Academy Program has its own logo to promote and brand your organization's participation in the Academy program Download the logo for use on web sites and a high resolution version for printed material Branding Guidelines Learn more about proper use of the logo and language of the Cisco Networking Academy Program

13. 13 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Upcoming Marketing Projects Academy Curriculum Roadmap (Launch mid-Jan) Assist Academies in determining the Academy curriculum that best meets the needs of their educational institutions curriculum plan and the desired IT learning and career paths of their students Assist students in finding the correct path to continue and complete a two year community college program and eventually a four-year program Working with a PR firm to secure advertising in major education publications Continue to update and post new collateral, presentations, and videos

14. 14 © 2004 Cisco Systems, Inc. All rights reserved. 11.23.04 Contact Information Caroline Mills Academy Support Representative Central, Mountain and Western States camills@cisco.com 509-244-1807

15. 15 © 2003, Cisco Systems, Inc. All rights reserved. Presentation_ID