1. Lai Tsz Shan Winnie X1002073 Jorge Alania 9733064 1

2. Agenda  Aims of developing Facebook Pro  Value Proposition of Facebook Pro  Development Plan  Marketing Plan  Financial Plan 2

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4. Aims of Facebook Pro Aims Provide all-in one online office Develop New business Enlarge market share Generate more Profits 4

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6. wifi 6 w i f i

7. Workable Functions in different device Work with multi-users Accessible in different browser Support with MS Office Work 7

8. Integrative Collaborative work in real time All-in-one online office work Organize meeting Integrate the ideas 8

9. Flexibility Organize the meeting anytime anywhere Choose different types of membership plan Right to access and edit the works 9

10. Informative Share information Update News Share Files & documents Share ideas 10

11. Features illustration Video conferencing in group Share documents Cloud based file Storage Presentation application Edit the works with team members 11

12. Interface design 12 上傳記錄

13. Video conferencing in group 13

14. Share document 14

15. Cloud based storage 15

16. Presentation application 16

17. Edit works with multi-user 17

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19. ResearchDesignDevelopmentTestingImplementRedesign Development Process 19 Online Survey Partnership InterfaceApps FunctionalityBeta version Final version TechnologyTools Feedback

20. Future Development Plan Keep receiving feedback from user Improve the existing feature continually Develop the new features 20

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22. Marketing Plan Target segmentation Promotion plan 22

23. Target Segmentation User: Students from collage & university (85% & 96%) Business people 23 http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/ SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck Martin

24. Promotion Plan Short term: Offer free Beta monthly plan Social media promotion Online viral marketing Referral Campaign Emphasis on flexibility of membership choice 24

25. Promotion Plan Long term: Offer Birthday Gift Keep continue providing the promotional plan Use social media for promotion 25

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27. Survey If Facebook would have Skype, Drop box 5GB, Google documents all together. Would you will be willing to pay for it? 27 901,000,000 x14% = 126.14 million user at the beginning

28. Survey If your answer is no. After a year, if you see that everyone is starting to use it, will you join them? 28 15.8% 21%

29. Survey 29

30. Scenario Analysis 30 ScenarioProbabilityMarket share (%)Growth per year (%) Optimist0.4127 Realistic0.395 Pessimist0.273 Capacity (GB)Price (%)User Choice(%) 5570 10 20 1510 3 types of storage plan

31. Market Analysis Potential Customers Total user in existing membership in first year Year 1 Growth rate Year 2 Growth rate Year 3 Growth rate Less than 17 years old 0%0.4%0.7%1.4% University students 3.6%1.5%1.8%2.5% Business man, companies 6%2.5%3.1%4.2% Total 9.6% 31 Market Growth

32. Payment methods 7-11 or in any store nearby Facebook credit Phone/electric bills Paypal Visa Card, Master card Facebook Credit 32

33. Profit The profit will be generated at the time we sell the idea. Price = $200000 or some stocks for that value Cost = Big survey 33

34. Reference http://bx.businessweek.com/social-media- analytics/view?url=http%3A%2F%2Fcommetrics.com %2Farticles%2F2011-cost-metrics-6-social-media- marketing%2F http://bx.businessweek.com/social-media- analytics/view?url=http%3A%2F%2Fcommetrics.com %2Farticles%2F2011-cost-metrics-6-social-media- marketing%2F http://www.slideshare.net/ruhma/financial-plan- production-cost-analysis http://www.slideshare.net/ruhma/financial-plan- production-cost-analysis http://www.nickburcher.com/2011/04/facebook-usage- statistics-1st-april.html http://www.nickburcher.com/2011/04/facebook-usage- statistics-1st-april.html 34

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