1. Opportunities in M-Commerce Standards & Applications Nour El Kadri University of Ottawa

2. M-Commerce M-commerce: The use of the Internet for purchasing goods and services and also for transmitting messages using wireless mobile devices Mobile computing: Enables internet-enabled cell phones, PDAs, and other wireless computing devices to access digital information on the Internet from any location

3. Wireless Network Standards The Institute of Electrical and Electronics Engineers (IEEE) established a hierarchy of complementary standards for wireless computer networks. Global Wireless Network Standards: IEEE 802.15 (Bluetooth) for the Personal Area Network (PAN) IEEE 802.11 (Wi-Fi) for the Local Area Network (LAN)

4. Wireless Network Standards IEEE 802.16 (WiMax) for the Metropolitan Area Network (MAN) IEEE 802.20 (proposed) standard for the Wide Area Network (WAN)

5. Bluetooth Can link up to 8 devices in 10-m area Low power requirements

6. WiFi Three standards: 802.11a, 802.11b, 802.11g Infrastructure mode: Devices use access point to communicate with wired network Ad-hoc mode (peer-to-peer): Wireless devices communicate directly with each other

7. An 802.11 Wireless LAN

8. M-Commerce Revenue Source: Copyright 2005 Jupitermedia Corporation.

9. Digital Payment Systems and M- Commerce Micropayment system –Individual service providers run their own separate payment systems –Small payments added on to single bill Stored payment system –Cell phone equipped with smart card storing rechargeable electronic cash Mobile Wallets (m-Wallets): Store personal data to use in online transactions

10. Wireless Applications for Customer Relationship Management Wireless CRM enables sales and field service professionals to: Access customer account records and information at any time or location

11. Wireless Applications for Customer Relationship Management Update customer accounts and deal information to update customer database instantaneously Receive alerts to important events Enter, perform, and update transactions and product information

12. Pitney Bowes’s Wireless CRM System

13. Wireless Supply Chain Management (SCM) and Radio Frequency Identification (RFID) Wireless supply chain management systems: Provide simultaneous accurate information about demand, supply, production, and logistics as goods move among supply chain partners Radio Frequency Identification (RFID) systems: Provide a powerful technology for tracking the movement of goods throughout the supply chain

14. How RFID Works

15. Wireless in Health Care Wireless Applications: Electronic Medical Record (EMR) retrieval Wireless note taking for patient charts Lab test results Prescription generation Medical databases

16. Wireless Sensor Networks and Pervasive Computing Wireless sensor networks (WSNs): Networks of interconnected wireless devices that are embedded into the physical environment to provide measurements of many points over large spaces

17. Wireless Sensor Networks and Pervasive Computing Pervasive computing: Wireless technologies are pushing computing into every facet of life, including cars, homes, office buildings, tools and factories; providing connections anywhere and anytime.

18. Wireless Sensor Network

19. Management Opportunities Wireless technology offers: Flexible business processes Business processes not limited by time or space New channel for communicating with client Source of new products and services

20. Management Challenges Integrating wireless technology into the firm’s IT infrastructure Maintaining security and privacy

21. Solution Guidelines The following are some of the guidelines for managing mobile technology in the enterprise: Identifying areas in which wireless can provide value Creating a management framework for wireless technology Using a pilot program before full-scale rollout of wireless systems