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VISHAY Intertechnology Inc. Christèle Gennardi Philippe Fabro Sébastien Rochedy
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Agenda Company: key datas Strategy of Vishay Intertechnology Inc. Business sectors Vishay key success factors Customers Suppliers and competitors R&D functions The SFERNICE Division The three technologies First conclusions
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COMPANY: Key Datas Foundation in 1962 Exploitation of an invention on ultra-stable resistors (based on metal foil) Diversification in the field of discrete semiconductors Turnover 2005: 2.4bn US$ Employees: 20 000 Strategy of growth by acquisitions: become a leader in the fields of the resistors and capacitors
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VISHAY STRATEGIC ACQUISITIONS
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BUSINESS SECTORS One of the largest manufacturers of discrete semiconductors and passive components. Used in virtually all types of electronic devices and equipment Multiple end markets: Industrial, Computer, Automotive, Consumer, Telecommunications, Military, Aerospace, and medical markets.
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VISHAY KEY SUCCESS FACTORS Related to Customers: One-stop-shopping Quality state-of-the-art products at competitive prices A continuous stream of new products Superior customer service worldwide (SAP based). Complete range of products Conformity to international quality central (ISO, MIL) Related to Suppliers: Consolidated purchasing policy Purchasing power for long-term supply and best prices. Related to labor cost: Move factories to low labor-cost countries (East Europe, Mexico, India, China)
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CUSTOMERS Three main types of customers: The OEM (Original Equipment Manufacturer) => 44% of the turnover The Distributors => 48% of the turnover The EMS (Electronic Manufacturing Services)=> 8% of the turnover 44% of the turnover 48% of the turnover 8% of the turnover
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Suppliers and competitors SUPPLIERS: SUMITOMO for coumpounds DUPOND – BOLORE for plastic film HOECHST – KYOCERA for ceramic substrates BECROMAL for aluminiumComponent BAYER – AIR LIQUIDE for Chemicals COMPETITORS: Semiconductors: Toshiba, Rohm, Fairchild Semi, Agilent Passive components: Agilent, Yageo, Rohm, Avx.
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COMPETITORS
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R&D FUNCTIONS Goals: Maximize profits by increasing market share and providing technological leadership in discrete components: One-stop-shop Best service Innovative products Strategy: Increase sales Reduce costs Focus on R&D Growth and maintening leadership through R&D : Reduce Size Increase Performance Reduce Cost.
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R&D FUNCTIONS Belong to the divisions Study: MOTION TRANSDUCERS DIVISION Team of 5 engineers, managed by Mr LANOT, Director. Turnover : about 30 M€ or 30% of the division, 20% catalogue parts and 80% custom products. Standard products proposed by the Marketing Department Custom products developed from customer’s specification: integration of functions.
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R&D FUNCTIONS FOCUS SEGMENTS OF THE DIVISION: Automotive : SIEMENS VDO, BOSCH, FORD Off-road : JOHN DEERE, CATERPILLAR, FENWICK Aircrafts : AIRBUS, DASSAULT Air conditioning : CARRIER Valves : EMERSON Plastic Injection Machines : mainly Asia manufacturers
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THE SFERNICE DIVISION Resistors & Inductors BU Motion Transducer Department
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TECHNOLOGIES Function realised by the Motion Transducer (department of the SFERNICE BU) is twofold : To give an instruction to an Electronic Control Unit (ECU) related to the position one want a part of the machine to reach To feed-back the position of the part to the ECU in order to control that the position is correctly reached. Contact technology : a wiper moves on a track : T1 : CERMET : ceramic substrate + metal tracks. T2 : Conductive Plastic : metal loaded plastic on ceramic or plastic substrate. Contactless technology: no mechanical contact : T3 : Using a magnetic element which position is detected by a special Integrated Circuit (IC).
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M M ECU Engine Exhaust Gas Recirculation Sensor Gear Position Sensor Gas Pedal Position Sensor Throttle Position Sensor Gives an instruction Indicates a position Motion Transducers : Example in Automotive
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Audit of three technologies ProductServicesProduction processes Management systems Information systems T1 Precision Potentiometer Motion Transducers Screen printing FunctionalProprietary + SAP T2 Gas control AirbusMotion Transducers Cut plastic inked substrate FunctionalProprietary + SAP T3 Contactless transducer Motion Transducers Mechanical assembly of magnet and IC FunctionalProprietary + SAP
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FIRST CONCLUSIONS The technologies audited: relatively classical on the market, competitive advantage: very high control of the process. Most of the critical apparatus are designed and produced within the Division
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Thank you for your attention To be continued...
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