1. Constructing Visual Aids
SPK 230
Constructing Visual Aids
SPK 230

2. Agenda Benefits of Visual Aids Types of Visuals
Audience Centered Visuals
Organization and Text
Presenting with PowerPoint
Impromptu Delivery Activity
Before next slide, Ask:
How many of you like to see visual aids during your class lectures? Why?
If two presenters gave the same presentation, and one used visuals, who would seem more credible?
SPK 230

3. Benefits of Visual Aids
Improve listener recall
Speeds comprehension
Enhances speaker credibility
Listener Recall
10%
65%
20%
SPK 230

4. Benefits of Visual Aids
Audience Recall
Verbal
only
70%
10%
Visual
only
72%
20%
Verbal
and
Visual
85%
65%
After 3 hours
After 3 days

5. Benefits of Visual Aids
Effective Visuals:
Aid Audience Understanding
Understood in 6 seconds or less
Anchor ideas, facts & concepts
Easily readable fonts/type sizes
SPK 230

6. Types of Visuals Printed Words + Photo, Art or Drawing = Text Visual
SPK 230

7. Employee Creativity Keep channels open Encourage new ideas
Promote participation
Reward creativity

8. Charts, Graphs, Diagrams, or Maps + Few Words = Graphic Visual
Types of Visuals
Charts, Graphs, Diagrams, or Maps + Few Words = Graphic Visual .
Recycle
Reuse
Reduce
SPK 230

9. After School Care Day Care Center--60% Latch Key--11%
Private Care--20%
Parental Care--9%
Latch Key--11%

10. Whether a Text Visual or a Graphic Visual, it Must be…..
SPK 230

11. Audience Centered Visuals An Audience Centered Visual!
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12. Audience Centered Visuals
About the Audience
- build pathos & ethos
- show connection
- construct using THEIR look
Who is this about??
Creating audience centered slides means making slides about and for your audience.
Ethos – Credibility of the speaker
Pathos – appealing to audience emotion
SPK 230

13. Audience Centered Visuals
About the Audience
- build pathos & ethos
- show connection
- construct using THEIR look
THIS is who it’s about!!
SPK 230

14. Audience Centered Visuals
Don’t Make It Difficult!!
- never put more time into slides than speech
- start with basics – then build
SPK 230

15. Audience Centered Visuals
Don’t Make It Difficult!!
- never put more time into slides than speech
- start with basics – then build
SPK 230

16. Audience Centered Visuals
But How??
Its in the Book!
SPK 230

17. Audience Centered Visuals
A word about legality:
Use “free” images OR
Ask permission and cite image
Some educational uses permitted without permission under “Fair Use”
SPK 230

18. Organization and Text Slides Should Match Presentation
Write your speech first
Link slides to your outline
Slide headings should match agenda
Use the exact same words
Maintain a theme
SPK 230

19. ≠ Organization and Text
Keep Location and Layout of Headers, Text and Bullets the Same
SPK 230

20. Organization and Text Orphaned Text Orphan
When one word of text moves to the next line
SPK 230

21. Organization and Text Font Choices Choose a “Sans” font (without feet)
Easy to read quickly = less work for your audience
SPK 230

22. Organization and Text Serif Sans Serif
I am the next great public speaker (sans serif) I am the next great public speaker (arial)
I am the next great public speaker (tahoma)
Serif
I am the next great public speaker (garamond)
I am the next great public speaker (T. N. R)
SPK 230

23. Organization and Text
No WordArt!
SPK 230

24. Organization and Text Avoid too Much Text Visual aids =6x6 rule
6 words per line
6 lines per page
PowerPoint =25 words (or less)
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25. Organization and Text Make it Visible Contrast, Contrast, Contrast
Light On
Dark
Dark On
Light
Somewhere in
Between
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26. Organization and Text Titles, 44 points or larger Text Size
Subtitles, 32 points or larger
Details, 28 points or bigger
Nothing below 24 points
SPK 230

27. Organization and Text Animation, Sounds and Transitions
Can be distracting
Use Sparingly
Keep it simple
SPK 230

28. Organization and Text Avoid Using All Caps
Its like reading only the bottom half of a word–no immediate recognition occurs.
SPK 230

29. Presenting with PowerPoint
Interact With Your Slides
Know how to get in slideshow mode
Know how to advance/go back
Stay in synch
Talk about your visuals
Hint: Practice First
SPK 230

30. Presenting with PowerPoint
Interact With Your Audience
Don’t read from wall screen
But ok to touch/point to screen
Advance or return to a slide based on audience feedback
SPK 230

31. How much do you know about PowerPoint?
Knowledge Check
How much do you know about PowerPoint?
SPK 230

32. Presenting with PowerPoint
Critique
Watch the following presentation and evaluate
Presenter’s use of PowerPoint
Presenter’s delivery techniques
Speech Critique
SPK 230

33. MORTGAGE COMPANIES THINGS YOU SHOULD KNOW
MORTGAGE INSURANCE
MORTGAGE BUY OUT
ESCROW SHORTAGES AND OVERAGES
INTEREST RATES
POINTS
How would you change this visual?

34. Mortgages What You Should Know . . . Mortgage Insurance
Escrow Shortages and Overages
Mortgage Insurance
Mortgage Buy Out
Interest Rates
Points
FOR
SALE

35. Advertising for Wedding Planners

36. Advertising
Print
Broadcast
Internet

37. Print
Sub point

38. Broadcast
Sub point

39. Internet
Sub point

40. SPK 230 Handbook A “How To” Guide - look before you ask - follow rules
- a BRIEF overview
Good Templates
Limited Words on Slides
San Serif Fonts
Professional Graphics
Have High Contrast
SPK 230

41. Presenting with PowerPoint
Let’s look at your slides…….
SPK 230