1. Scheduled Capacity How signals influence venue programmers’ selection decisions Dr. Pawan V. Bhansing

2. Scheduled capacity – P V Bhansing2 Competition Theatre and dance companies, cabaret and music all compete for the same stage. Venue programmers select productions

3. Scheduled capacity – P V Bhansing3 Venue programmers Scheduled capacity: the number of seats that are available throughout the run of the production Pre-production phase uncertainty about the quality of the production uncertainty about audience attendance

4. Scheduled capacity – P V Bhansing4 The selection process Signals  The new production  completely new work  conventional: new versions of earlier work  The organization  legitimacy: important player, visible – number of reviews  reputation: evaluations – in reviews  audience attendance

5. Scheduled capacity – P V Bhansing5 Results No significant effects on scheduled capacity Previous audience attendance Reputation Significant effects on scheduled capacity Conventional productions of companies with high legitimacy receive the most scheduled capacity Companies with low legitimacy have more scheduled capacity when they produce new works

6. Scheduled capacity – P V Bhansing6 Results Conventional N ew

7. Scheduled capacity – P V Bhansing7 Art and Commerce - the objective Audience size High legitimacy  conventional Low legitimacy  new Artistic innovation New  focus on smaller venues High legitimacy  higher scheduled capacity. Growth strategy without compromising artistic content.

8. Scheduled capacity – P V Bhansing8 Discussion Reducing uncertainty is important for intermediaries, such as venue programmers. Is this uncertainty an important issue in the development of new products?