1. 2015 Strategic Plan S&C Pharmacy, Ikeja

2. Name of Pharmacy: Date Incorporated: Number of Branches: Location(s): Staff Strength: BRIEF INTRODUCTION Pharmacists: Others:

3. Vision: To be the …………………… Mission: To provide …………….. Core Values: Integrity……………

4. SWOT ANALYSIS STRENGTHS 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. OPPORTUNITIES 1. 2. 3. 4. 5. THREATS 1. 2. 3. 4. 5. WEAKNESSES

5. Financial Goal: to increase annual turnover by xy% ………….. Please ensure all goals and objectives are SMART

6. Each sub heading will have at least 2 Objectives Each objective will have at least 2 strategies Each strategy will have at least 2 tactics

7. Financial/Growth objectives (revenue management and profitability management) How much do you plan grow your business How do you plan to manage expiries? By what %?

8. Marketing/Customer Management Objectives By how much do you plan to grow your customer database? What specific activities do you plan to hold to attract customers? What specific activities do you plan to hold to keep your customers?

9. Human Capital development objectives What plan do you have to build the capability of your manpower. Do you plan to increase or decrease your headcount