1. Missouri Partnership v2 Missouri Economic Development Council Annual Meeting June 9, 2015

2. Who is this guy?

3. What is the Missouri Partnership?  Marketing and recruitment  Founded in 2008 as: ­ 501c(6) non-profit corporation ­ Partner with DED and Hawthorn Foundation  Offices in St. Louis and Kansas City  12-person team  12-person statewide Board of Directors

4. Our value proposition  Source of new investment deals  Supporting resource on deals for communities  Partner in cooperative marketing activities  Facilitator of capacity building

5. Our mission

6. Our results since 2010 *Based on company commitments at time of announcement as of June 2015. Actual results may exceed or fall below stated commitments. announced projects jobs recruited in new payroll in new investment 85 11,199 $598.7 M $1.13 B

7. Two months and counting …  Observations and learnings (what I’ve seen & heard)  Our responses so far

8. Our mission v2

9. Priorities going forward  Relationships  Resources  Reputation

10. Reputation and economic development  Places leave lasting impression on people, and people make location decisions  Choices for companies getting harder. Brand, or reputation, more important than ever as differentiator  Brand attracts talent and talent attracts business  Shows you know who and what you are Adapted from “The Science Behind Economic Development Branding”, ATLAS Advertising

11. Reputation and rationale  Strategic location  Competitive business environment  Inexpensive

12. Reputation and rankings

13. Reputation in real life

16. Lakeside with the Locators 2014 “… should be marketing Missouri’s prowess at ‘making stuff well’ (just like the rest of the Upper Midwest).”

17. Stay tuned …

18. Missouri Partnership v2 Steve Johnson steve@MissouriPartnership.com 314.725.0949