2. What is GoodRoads Automated monitoring and diagnostics of road surface condition using mobile devices

3. More and more drivers use mobile maps and GPS while in trip, those maps show traffic info or roads under repair None of those services provides road surface condition info. Background

4. — In some countries, for example Russia, 60% of roads don’t conform with norms — Statistics says, one of ten road accidents, have rise in bad roads — In some cases the road services simply don’t know about new pothole, or make believe they don’t know Drivers should be informed about road surface condition

5. Idea

6. Mobile services for drivers

7. The app

8. GoodRoads.ru

9. User motivation

10. What do road authorities use Photo or lazer monitoring Special high-cost auto laboratories. Expert opinion Specialists themselves perambulate the roads. Mobile apps Boston Road services were developing software for mobile devices to recognize the potholes on the road Google Russia tried to do that also

11. GoodRoads in comparison with other methods

12. Business Model

13. Monetization Gaining the number of users and increasing project plough- back Providing data to road authorities, in Russia (Ministry of Transport), or in Finland (destia.fi) (to save money and completely cover road surface monitoring ) Providing data to navigation systems Using as an geo-targeted advertising space

14. Technologies GPS User positioning on the map Locating potholes on the map Accelerometer Defining potholes and defects on the road Maps (Google, Yandex, Open Street Maps) Visualization of user position Visualization of road surface condition Web interface Road condition review through the web Database Storing road surface condition data Storing user profile data Datamining Data analysis.

15. Datamining

16. Current State More than 4000 active users Data from 200 cities all over the world Pothole recognition accuracy confirmed by our users and some road authorities

17. The PeacockTeam QD business incubator residents Egor Ivanov Sergey Khavrenko Vlad Efremov Vitaly Ivanov Mike VakulenkoPavel Ershov Elena Alekseenko Ivan Ushkevich Ruslan Kreymer Artem Bankin And more…

18. Honors list First PrizeAll-Russia Innovation Project Competition MGU Lomonosova ParticipationGoogle Summer of Code Google Second PrizeInternational competition ITfon Saint-Petersburg Goverment First PrizeOpera Start Up Awards Opera ParticipationSlush 2011 Aaltoes Grand prix Start Up Tour Federal Agency for Youth Affairs ParticipationIConvention 2011 Opera FinalsWebReady 2011 Ingria

19. Thank you for your attention!

20. Info

21. Our Goal Delightful driving

22. The interest May 2011 Publishing house “The Fifth Wheel” July 2011 Google Russia August 2011 RosYama (noncommercial organization) September 2011 Dead Russian Roads (noncommercial organization) October 2011 Yandex October 2011 Technologies of Mobile Cartography, ITphone November 2011 Start Up Chile, WebReady July 2012 Eurasia forum September 2012 Saint-Petersburg Government (Frunzensky District)