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Internet Thailand & Pre-paid Internet in Thailand Morragot Kulatumyotin Internet Thailand Public Company Limited November 21, 2001
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Thailand Internet index 18 commercial ISPs 2 domestic Internet exchanges: CAT-NIX and NECTEC-IIR 642 Mbps total international bandwidth (in) 526 Mbps total international bandwidth (out) 3.5m Internet users As of Nov 01
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ISP market in the country A-net Internet Asiaaccess Asianet Chamanan worldnet CS Internet Data Line Thai E-Z net Fareast Internet Idea Net Internet Thailand Jasmine Internet Loxinfo KSC Pacific Internet REACH (Thailand) Roynet Samart Internet Siam Global Access
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Moving away from pure access to e-commerce Thailand Internet model still in the pure access stage Market moving towards content & application providers
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Inet roadmap Granted first ISP license under the name ITSC Thailands first commercial ISP Established Internet Thailand Co., Ltd. Granted second ISP license under the name INET 1992 Received ISO 9002 from SGS Converted to Public Company Limited Privatization (Go Public) The Cabinet approved the establishment of Internet Thailand Co.,Ltd 1996199720011995 Evolved from the academic network run under the name ThaiSarn
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Shareholders structure PublicNSTDA CAT TOT Employees 17% 16% 7% 44% No. of shares : 250 Million shares
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Nature of business Internet Service Provider (ISP) E-business Infrastructure Provider
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Core services Connectivity Internet Data Center – IDC/hosting – ASP – Colocation – collaborative commerce – e-commerce
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Company infrastructure IIR (NECTEC) A-Bone (Japan) TeleGlobe (USA.) IIG (AT&T network) NIX (CAT) Inets Backbone 200 Mbps 512 Kbps 45 Mbps (cable) 2 Mbps (cable) 8 Mbps (cable) Domestic ConnectivityInternational Connectivity
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Business vision The companys vision is to become the
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Performance
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Pre-paid Internet in Thailand
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Dialup service evolution in Thailand 1995 1998 2001 Monthly basis service Pre-paid and pay per use basis service Time-zone basis service Unlimited basis service Free Internet
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Inet implementations In-house development In 3 years since market launch, there is no successfully cracked ticket. (use strong encryption algorithms) about the same time as prepaid cell phone co-branding
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Nationwide coverage
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CAT pricing regulation Individual services – monthly basis: start up B.300, monthly B.900/20 hours, extra charge B.40/hr. – prepaid: B.600 for 10 hours, >= 10 hours = B.50/hr. This is a ceiling. There is no minimum rate. (after Sep 4, 97) (did not reflect market reality)
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Pricing evolution Monthly basis – 900 baht/20 hours/month = 45 baht/hr. pre-paid basis – 1998: 30-40 baht/hr. – 1999: 20-30 baht/hr. – 2000: 10-25 baht/hr. – 2001: 3-15 baht/hr.
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Performance Net profit grows 3-fold in 3 years
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Unlimited basis – 300 - 500 baht/month at 1-5 hours/session Free Internet – domestic only (TOT)
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Where to buy, where to pay? Via vendors (book shop, retail store, convenience store) Via mobile phone (WAP) Via banking services
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Via web site (package, refill) Via credit card/e-commerce Via ATM machine
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Why is pre-paid Internet popular in TH? synergy convenience, can buy anywhere many package sizes flexible/ fair usage no commitment to ISP positive cash flow varied distribution channels USER ISP
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