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SOPUS Shell Advantage. The 2010 Shell Advantage Brands: National leading brands on 1 invoice, 1 truck Research & Development: World’s largest technology.

Published byKristopher Brown Modified over 9 years ago

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Presentation on theme: "SOPUS Shell Advantage. The 2010 Shell Advantage Brands: National leading brands on 1 invoice, 1 truck Research & Development: World’s largest technology."— Presentation transcript:

1 SOPUS Shell Advantage

2 The 2010 Shell Advantage Brands: National leading brands on 1 invoice, 1 truck Research & Development: World’s largest technology center and cutting edge Innovations, OEM Partnerships. Marketing Resources: Installers can increase customer traffic, trust, loyalty, and improve staff competencies Dedicated marketing resources and 2010 calendar of activities E-learning, online Education on Oil, Quaker State products and recommending motor oil Instant Expert face to face education designed to increase confidence of mechanics and service writers for making recommendations Grand opening program, promotional, funding support Retention programs: The Quaker State Preferred Customer program helps you retain business by giving customers an incentive to keep coming back for regular Quaker State Oil Changes. Rebates up to $30 to consumers for the average cost of oil changes in 18 months. Encourages regular vehicle maintenance and brings customers back to your shops. Pricing: Midas has contracted that should bulk pricing change, it can only change once quarterly. Competitive National Pricing on Pennzoil & Quaker State Bulk Pricing Less Brand Commitment$0.10 Per Gallon Co-op Funding$0.20 Per Gallon Less Quarterly Rebate $0.46 Formula Shell: Pricing Less Quarterly Rebate: $0.18 Per Gallon `

3 2010 Activity Calendar AugJanFebMarAprJunJulSepOctNovDec May Radio, Print, Online Advertising Durability PR National TV and Radio National TV & Radio Value Smart Choice, Durability Dexos 5W30 FSI Drop 1 Synthetics, Print, Online Installer - Direct Mail OW20 GF-5 Launch Service Certificate – RainX Wear Wars II PR Electronic web FSI Consumer will activate through QS web Give Midas link for QS promo site Service Certificate Either with or with out RainX Hispanic activation for specific Grand openings and other events TBD by NHRA calendar Instant Experts F2 face education MOTOR OIL MATTERS Certified installer Radio or online tags Installer Education E education NASCAR Hendricks Motor Sports online and activation Midas Custom promotion Email Marketing rebate Annual Meeting Grand Opening Support Program – Driven by new stores opening in 2010 Combo program and Dealer program Quaker State Preferred Customer Program Midas Activity Quaker State Activity

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