1. Mobile Broadband Market Trends and Insight
ITU Workshop on
“Bridging the Standardization Gap” (Vientiane, Lao People’s Democratic Republic, July 2012)
Mobile Broadband Market Trends and Insight
Osang Kweon
Chief
Korea Communications Agency
Vientiane, Lao People’s Democratic Republic, July 2012

2. Contents Intro Current Status Trends Challenges Lessons Conclusion
Vientiane, Lao People’s Democratic Republic, July 2012

3. Mobile Broadband Definition
Intro
Mobile Broadband Definition
Mobile Broadband is a general term used to describe
high-speed Internet access
from mobile provider
for portable devices.
Vientiane, Lao People’s Democratic Republic, July 2012

4. Intro Types of devices Smartphone, Mobile Phone Tablet PC PDA
USB Flash drive(dongle)
Compact Flash
Pc Card, etc.
Vientiane, Lao People’s Democratic Republic, July 2012

5. Current Status Service Provider (Asia) nation providers Korea Japan
KT, SKT, LGU+
Japan
NTT docomo, au, SoftBank, EMOBILE, Willcom
China
CMCC, China Unicom, China Telecom
India
MTNL, BSNL, VSNL, Airtel, Aircel, Idea Cellular, Loop Mobile, MTS India, Vodafone Essar, Tata, Virgin Mobile India, Tata docomo, S tel…
Singapore
SingTel, StarHub, M1
Malaysia
Celcom, DiGi Telecommunication, Maxis communication
Philippine
Globe Telecom, Smart communication, Sun Cellular
Sri Lanka
Dialog, Mobitel, Etisalat, Hutch, Airtel
Indonesian
Indosat, XL, Telkomsel, Axis, 3
Pakistan
Ufone, PTCL, Telenor, Warid, Zong
Vientiane, Lao People’s Democratic Republic, July 2012

6. Current Status Number of Smart Phone & Tablet Users
number of Smart tablets(Worldwide)
million
10 thousand
Source : ROA Consulting. 2011
Source : Morgan Stanley. 2011
Vientiane, Lao People’s Democratic Republic, July 2012

7. Current Status
OECD mobile broadband subscriptions per 100 inhabitants (by technology, December 2011)
a. Standard mobile subscriptions (only included with active use): Includes mobile subscriptions which advertise data speeds of 256 kbit/s or greater and which have been used to make an Internet data connection via IP in the previous 3 months. To be counted, the subscription must allow access to the greater Internet via HTTP and must have been used to make a data connection using the Internet Protocol in the previous three months. Standard SMS and MMS messaging do not count as an active Internet data connection even if they are delivered via IP.
b. Mobile: Dedicated data subscriptions: Subscriptions to dedicated data services over a mobile network which are purchased separately from voice services either as a stand-alone service (modem/dongle) or as an add-on data package to voice services which requires an additional subscription. All dedicated mobile data subscriptions with recurring subscription fees are included as “active data subscriptions” regardless of actual use. Pre-paid mobile broadband plans require active use if there is no monthly subscription.
Source : OECD. 2011
Vientiane, Lao People’s Democratic Republic, July 2012

8. Trends (technology) The evolution of wireless communication technology
Source : ROA Consulting. 2011
Vientiane, Lao People’s Democratic Republic, July 2012

9. Trends (technology)
Status of mobile communications technology commercialization (Korea)
Vientiane, Lao People’s Democratic Republic, July 2012

10. Trends (Service: SNS) Facebook Users (Worldwide)
28.88%
5.92%
42.29%
31.30%
4.63%
39.78%
Source : Socialbakers. 2012
Vientiane, Lao People’s Democratic Republic, July 2012

11. Trends (Service: mVoIP)
Kakao Talk Users (Korea)
million
6,000
5,000
4,000
3,000
2,000
1,000
Source : Kakao. 2012
Vientiane, Lao People’s Democratic Republic, July 2012

12. Trends (Service: Smart TV)
Smart TV growth rate
2010
2011
2012
2013
Worldwide Market
(Million)
All TV
220
245
270
300
Smart TV 38 56 72
100
Market
Share
17.2%
22.9%
26.7%
33.3%
Korea
(10thousand)
226
238
250
262 29 54 80
131
12.8%
22.7%
32.0%
50.0%
Source : Display Search&isuppli2010, KT 2011
Vientiane, Lao People’s Democratic Republic, July 2012

13. Challenges (Mobile Devices)
Ⅰ. Mobile Data & Spectrum Bigbang
Challenges (Mobile Devices)
Smart mobile device floods all over the world
Innovative service is generalized; Wireless network becomes complex cultural service platform
Mobile subscribers worldwide
Cellular connected devices worldwide
Source : Cisco VNI Mobile (2011.2)
With5.9 Billion mobile-cellular subscriptions,
global penetration reaches 87%
Connected devices(M2M, tablets, e-readers, etc)
will grow to more than 800Million units by 2015
Vientiane, Lao People’s Democratic Republic, July 2012

14. Mobile Traffic Forecast (Worldwide)
Challenges (Traffic)
Ⅰ. Mobile Data & Spectrum Bigbang
Mobile data traffic is expected to continuously increase as wireless network technology, smart device, and mobile contents develop
Mobile Traffic Forecast (Korea)
Mobile Traffic Forecast (Worldwide)
Source : KIEES (Korean Institute of Electromagnetic Engineering and Science, 2011
Source : Cisco VNI Mobile (2011.2)
By 2015, 25 times more than in 2010
After that, again over doubled By 2020
By 2015, 26 times more than in 2010
Vientiane, Lao People’s Democratic Republic, July 2012

15. Challenges (Spectrum Demand)
Ⅰ. Mobile Data & Spectrum Bigbang
Challenges (Spectrum Demand)
Spectrum demand rapidly grows the society at large
Particularly in priority, specific bands
which has high socio-economical value 3G
LMDS FM
Radio
Cordless
Long Wave
Radio
Medium Wave
Radio
WiFi
TRS 2G
Microwave TV
Bluetooth
Radio Links LF MF HF
VHF
UHF
SHF
EHF
Sweet
Spot
300 3 30
300 3 30
300
KHz
MHz
GHz
Coverage Decrease
Bandwidth Decrease
Coverage Increase
Bandwidth Increase
Growth of spectrum demand
for mobile communications
Necessary to stir up efficient spectrum use 15

16. Lessons (Case Study - Worldwide)
Broadband plan
nation
Plan
Current
Add
USA
National Broadband Plan
545MHz
500MHz
2015” 300MHz
2020” 500MHz
U.K
Superfast broadband
350MHz
750MHz
2012” 250MHz
2020” 750MHz
Japan
path of light
370MHz
340MHz
2015” 340MHz
Australia
Mobile Spectrum Plan
380MHz
696MHz
2014” 369MHz
2020” 696MHz
India
National Communication Plan
200MHz
2017” 300MHz
average
557MHz -
Source : KCC. 2011
Vientiane, Lao People’s Democratic Republic, July 2012

17. Lessons (Case Study - Korea)
Mobile Gwanggaeto Plan
Vientiane, Lao People’s Democratic Republic, July 2012

18. Conclusion Evolution of Radio Spectrum Policy Market-based
Post 2000s
commons / Open access
End of year 2000
Market-based
in the early 1990s
Command & Control
Vientiane, Lao People’s Democratic Republic, July 2012