1. Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

2. Ethos  Greek for “Character”  Related to the English word “ethics”  Trustworthiness  Are you even worth listening to???  We believe who we respect  Greek for “Character”  Related to the English word “ethics”  Trustworthiness  Are you even worth listening to???  We believe who we respect

3. Ethos Cont.  Elements of ethos:  Correct grammar  Appropriate vocabulary  Sincere/fair minded presentation  Language appropriate to subject/audience  “Character” coming in…  Elements of ethos:  Correct grammar  Appropriate vocabulary  Sincere/fair minded presentation  Language appropriate to subject/audience  “Character” coming in…

4. Logos  Greek for “word” & basis for English word, “Logic”  Appeals to intellect  “Logical Argument”  Basis for academic arguments  Greek for “word” & basis for English word, “Logic”  Appeals to intellect  “Logical Argument”  Basis for academic arguments

5. Logos Cont.  Elements of Logos:  Factual data  Statistics  Quotations  Citations from “experts”  Literary & Historical References  Elements of Logos:  Factual data  Statistics  Quotations  Citations from “experts”  Literary & Historical References

6. Pathos  Greek for “suffering/Experience”  Related to the English words, pathetic, sympathy, & empathy emotions  Persuasion through appeal to the emotions action  Moves people into action  Greek for “suffering/Experience”  Related to the English words, pathetic, sympathy, & empathy emotions  Persuasion through appeal to the emotions action  Moves people into action

7. Pathos Cont.  Elements of Pathos:  Vivid language  Emotionally loaded/connotative language  Figurative language  Shocking visuals  Elements of Pathos:  Vivid language  Emotionally loaded/connotative language  Figurative language  Shocking visuals