1. FUTURELAB Woonjin Thinkbig Intern Presentation Ha Jung Min, Global Strategy Team – Aug. 18, 2011

2. This Presentation Background concept of my project WJTB corporate presentation Appendix

3. Part 1: Background concept of my project

4. My project is to make WJTB corporate presentation for overseas buyer Reason to choose this project is WOONGJIN THINKBIG 해외사업팀은 시작하는 부서 So, 시행착오를 겪을 만한 프로젝트 부재 웅진씽크빅은 글로벌 교육 시장에 활발히 진출하는 시점 So, 영문으로 된 표준 기업 소개서 필요 웅진씽크빅은 지금껏 기업 소개서가 필요하지 않았음 So, 국 / 영문 기업 소개서 부재 CHINA USA MIDDLE-EAST THAILAND WJTB global presence

5. 해외로 진출함에 있어 실제 업무에 쓰임 웅진씽크빅을 대표하는 첫 기업 소개서 웅진씽크빅을 세계에 알리는 얼굴, 이미지 The important thing of my project is WOONGJIN THINKBIG

6. 두 가지 고민에 봉착하다 나는 웅진씽크빅을 잘 알지 못하는 사람이다. 웅진씽크빅을 전혀 알지 못하는 해외 바이어들에게 짧고 간략한 소개서로 어필 & 이해시켜야 한다.

7. Working planBenchmarking  동종 업계 분석  타 업계 분석 PPT making  PPT 컨텐츠 작성  PPT 디자인 수정  영문 번역 작업 Data Analysis  자료 수집  자료 분석 Formula  벤치마킹 요소  자료 분석 결과  해외 사업 전략 이해  PPT storyline 도출 Data Analysis 자료 수집 IR 자료 Homepage Internet search 내부 자료 ( 약 50 개 ) 인터뷰 및 질의응답 자료 분석 Formula PPT storyline 도출 벤치마킹 요소 자료 분석 결과 해외 사업 전략 공부 PPT making PPT 컨텐츠 작성 PPT 디자인 수정 PPT 영문 번역 작업 Benchmarking 동종 업계 조사 및 분석 Pearson Benesse Educom 타 업계 조사 및 분석 STX 기아자동차 Working process in five weeks WOONGJIN THINKBIG Working plan Concept Conciseness Core Persuasion Easy Repeatedly correction about 30 times

8. Key issue 동종 업계를 볼 것인가 ? 타 업계를 볼 것인가 ? 기업 소개서가 우수하다는 기준이 무엇인가 ? Output 회사 소개는 필수적인 것만 보여줘라 프로필, 연혁, 비전, 사업 소개 회사의 강점 & 역량을 어필하라 핵심 컨텐츠를 강조하라 상품 소개, 강점, 이미지 WOONGJIN THINKBIG Problem solving process (1) Benchmarking Data Analysis 웅진씽크빅을 모르는 입장에서 소개서를 만들 수 있겠는가 ? 많은 공부 필요 필요한 내부 자료를 어떻게 구할 것인가 ? 정확한가 ? 잘못된 번역, 업데이트 되지 않은 자료는 수정해야 한다. 방대한 자료를 간략하게 축약하여 핵심만 강조한다. 약 50 개 이상의 자료 검토 및 분석 멘토 도움, 다른 부서에 컨텍하여 자료 수집 기존 자료의 교정할 점과 날짜에 유의하여 자료 활용 100 쪽이 넘는 것도 1~2 쪽으로 핵심적 축약

9. Key issue PPT storyline 이 자연스럽고 논리적인가 ? PPT 내용이 간략하게 핵심만 들어갔는가 ? 해외사업팀의 전략이 잘 녹아 들어갔는가 ? PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ? PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ? PPT 영문 번역이 자연스러운가 ? Output WOONGJIN THINKBIG Problem solving process (2) PPT formula WJTB corporate presentation overview [ Story of WJTB ] Corporate overview History Mission Global presence Business area [ WJTB Capability ] Business management know-how Abundant original contents R&D capability [ WJTB global smart education proposal ] Solution Differentiated point Think U Learning Center After School Service Expectation effect

10. Key issue PPT storyline 이 자연스럽고 논리적인가 ? PPT 내용이 간략하게 핵심만 들어갔는가 ? 해외사업팀의 전략이 잘 녹아 들어갔는가 ? PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ? PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ? PPT 영문 번역이 자연스러운가 ? Output WOONGJIN THINKBIG Problem solving process (2) PPT formula Future education operations division Educational culture operations division Business planning division Business support division R&D division Online Education Contents Business Home Tutoring Education Business Categorized Series Books Sales Business Trade Books Publishing Business Institute Business After School Service Business

11. Part 2: WJTB corporate presentation

12. FUTURELAB Great Company Woongjin Thinkbig Corporate presentation

13. CONTENTS 01 Story of Woongjin Thinkbig 02 Why Woongjin Thinkbig 03 Global Smart Learning Education Proposal

14. Woongjin Passone Woongjin Passone OPMS Compass Media Compass Media 2 Branches - USA - China 2 Branches - USA - China WJ ThinkBig Corporate Profile Company nameWoongjin Thinkbig Co., LTD. EstablishmentMarch 20, 1980 CEOChoi Bong-soo Total assets0.5 billion dollars (2010) Sales0.8 billion dollars (2010) No. of Employees15,000 persons (2010) Business areaOnline Education, Home Tutoring Service, Series Books, Trade Books Publishing, Institute, After-school Service AddressPaju Book City, 535-1, Munbal-li, Gyoha-eup, Paju-si, Gyeonggi-do, korea Homepagewww.wjthinkbig.com 14 ** Woongin Passone : Adult Education Service Provider ** Compass Media : Exporting the Best English Programs to 40 countries ** OPMS : E-book Publisher ** USA Branch : 7 SAT Institutions / Publishing Biz. China Branch : Publishing Biz.

15. Why Woongjin Thinkbig

16. Woongjin Thinkbig Capability 16 WJTB can asset to leverage to your business SolutionContentsTechnology Business Management Know-how Business Management Know-how Diverse business model Many members & tutors LMS & LCMS system Diverse business model Many members & tutors LMS & LCMS system 1 1 Abundant Original Contents Abundant Original Contents Diverse learning contents Smart learning contents Aggressive M&A for contents Diverse learning contents Smart learning contents Aggressive M&A for contents 2 2 R&D Capability Technology & Solution In-house R&D organization A to Z R&D capability Technology & Solution In-house R&D organization A to Z R&D capability 3 3 Solution Contents Technology

17. Management know-how of diverse business model to your business Management know-how of many members & tutors Management system for users & managers Business Management Know-how 17 English Language Institution : 73 Math Branch : 3500 Learning Center : 76 After-school Service : 503 Home School : 2200 Global Education Center : 6 1.5 million members More than 20,000 tutors Learning Management System Learning Contents Management System Business Management Know-howAsset to leverage Diverse business model Many members & tutors Manage ment system

18. Providing diverse learning contents - Off-line programs : 331 - Digital contents : more than 800,000 Providing smart learning contents - Think U ( Math, English, Science/Social ) - I rule ( Math ) - English grammar tong ( Contents device ) Sharing know-how of securing contents by aggressive M&A - Eduwang M&A for math contents - Compass M&A for English contents - Plus Language Academy M&A for English contents Abundant Original Contents 18 Abundant Original ContentsAsset to leverage Business model ProductNum Education Culture Home tutoring 33 kindergarten 7 Reading (Korea) 4 Reading (English) 3 Future Education Series books 22 Home school 7 English business Global education center 78 Academy 28 Eduwang Study room F/C 34 Textbook 6 Book 103 Teaching tools 4 I rule Academy F/C 4 SubjectItemsAs Is Math No. of Question Digitalizing500,000 Voice Lecture 190,000 Video Lecture 121,000 Lecture of Concept Video Clip13,500 Animation5,500 English No. of Question Digitalizing7,400 Voice Lecture 5,200 Lecture of Concept Video Clip1,200 Science No. of Question Digitalizing6,300 Voice Lecture 5,900 Lecture of Concept Video Clip596 Social Study No. of Question Digitalizing4,700 Voice Lecture 4,200 Lecture of Concept Video Clip524

19. R&D Capability 19 Technology & Solution Analysis & Design Technology Curriculum Design Evaluation & Level Structure Design Analysis of requirement for marketing Analysis of technical environment Arrangement of System Design Learning Module Design Learning Management System Learning Contents Management System Digital contents Production & Design Digital Rights Management Solution Other 5 solutions more Curriculum Design Evaluation & Level Structure Design Analysis of requirement for marketing Analysis of technical environment Arrangement of System Design Learning Module Design Learning Management System Learning Contents Management System Digital contents Production & Design Digital Rights Management Solution Other 5 solutions more Operating & Support Technology Real-time remote control P2P remote file transfer Real-time remote control P2P remote file transfer Establishment & Production Technology Mass Storage DB Control Video clip Streaming Control DB dispersion & tuning solution Educational DB Structure establishment Learning Game Development (Single & Multi) Module of Learning Recording establishment Module of Input for problem & answer Learning Animation production Smart Phone App. Development Optimization of web-service Solution Smart Board establishment system Voice Lecture contents production Automatic control upload of Contents solution Other 10 solutions more Mass Storage DB Control Video clip Streaming Control DB dispersion & tuning solution Educational DB Structure establishment Learning Game Development (Single & Multi) Module of Learning Recording establishment Module of Input for problem & answer Learning Animation production Smart Phone App. Development Optimization of web-service Solution Smart Board establishment system Voice Lecture contents production Automatic control upload of Contents solution Other 10 solutions more

20. R&D Capability 20 In-house R&D Organization Tech Support Team Integrated R&D HQ Contents Biz. Team Content Development Team Digital Content Team Digital Content Team Educational Technology Development Team Development Planning Team Total 291 Employees Digital Contents Team R&D Division Book Development Division Book Development Division Innovative Product Center Innovative Product Center Math Biz. Planning Team Math Biz. Support Team Math Biz. Support Team Contents Development Team Contents Development Team Series Books Team Series Books Team Trend Books Team Trend Books Team Digital Development & Planning Division Digital Development & Planning Division

21. R&D Capability 21 A to Z R&D Capability

22. Global Smart Learning Education Proposal

23. 23 Solution Smart Learning Education Think U Learning Center After School Service Contents & Solution Provider

24. Global Smart Education Proposal Differentiated Point 24 Learning Center Think U Strength Concept Home Tutoring Business Personalized check Personal level question Self - motivation Interactive Leap to the new online learning concept Institute Business Learning motivation 1:1 learning coaching Fun Leap to the new learning space concept Institute Business Providing digitalized education contents LMS system Leap to the new school learning space concept After School Service Business Model

25. Short-term Unique concept of learning program in the world Higher publicity, popularity, participation, motivation induced Highly respected among students Unique concept of learning program in the world Higher publicity, popularity, participation, motivation induced Highly respected among students Global Smart Education Proposal Expectation Effect WJTB is your Great Partner 25 Long-term Becomes one of world’s best global smart learning program Becomes one of the world’s best global education company Becomes one of world’s best global smart learning program Becomes one of the world’s best global education company

26. WOONGJIN THINKBIG Feedback from, 해외사업팀 멘토, 팀장님, 부서 직원 웅진씽크빅 외부인 센터장 출신인 차장님 경영기획실 본부장님 대표님이 수락하신 중동 소개 자료 50