1. Secondary Ticket Market

2. Today Primary vs Secondary Ticket market Secondary market players
Ethics and economics
Predicting prices

3. What is the difference between the Primary and Secondary markets?

4. Players on the secondary market
Ticket scalpers
Season ticket holders
Stubhub, RazorGator, TicketExchange etc
Teams themselves

5. Ethics and Economics
Your thoughts on the secondary market

6. Argument against secondary market
Price gouging
Counterfeit tickets
Stolen tickets

7. Argument for secondary market
Negotiation tactics?
Greater chance of higher attendance
Free, open market
Encourages season ticket buying

8. Why do teams care if people use their tickets?
Fan Cost Index
Retention
Game atmosphere

9. Price fluctuations

10. Availability

11. Variable and Dynamic Ticket Pricing
Only refers to primary market. Price set by team on initial sale of ticket.
Variable ticket pricing: Prior to the season, teams set different prices on similar tickets for different games depending on competition, time/date, etc.
Priced once and doesn’t change
Dynamic ticket pricing: As the game nears, price fluctuates based on a number of variables.
Price constantly changes

12. Take away
Secondary market is nearly unstoppable, but that may not be a bad thing. Market forces inevitably win.
Teams are generally ok with secondary market, but are finding ways to make more money off changing market forces.
Assignment on Variable and Dynamic Ticket Pricing due Tuesday
Exam and Projects graded. Will be entered soon.