1. Expanding Your Orbit: Reaching Out to New User Groups Gretchen Arnold Elaine Attridge Patricia Greenberg Karen Knight Kelly Near The Claude Moore Health Sciences Library University of Virginia

2. Library Liaison Service in the context of the book: The Tipping Point: how little things can make a big difference by Malcolm Gladwell

3. The Tipping Point Explains social epidemics using principles from epidemiology Looks at similarities between major changes in social behavior and disease epidemics

5. Library Liaisons ORIGINAL AUDIENCES: Nurses Researchers Clinicians GOALS: Increase two-way communication Identify ways to make library services more user- friendly

6. Reaching Out to Researchers Housecalls Email alerts Series of NCBI training sessions Researcher ’ s eGateway Web portal UVa Grant Writing Toolkit

8. Reaching Out to Nurses Imperative to make our services & training fit into their “ orbit ” ! Timing is everything Often their needs for information go beyond traditional library information systems

9. Reaching Out to the Nursing School Aggressively promoted library orientation sessions Customized classes More curriculum-based sessions PDA support for graduate nurses All these efforts have resulted in a more visible presence of the nursing students in the library doing research

10. Web Portal for Nursing Students

11. Expanding Our Orbit … through an Expanded Liaison Service that would focus on hospital-based departments

12. Two way sharing was a must!

13. SOAP Note S = Subjective information O = Objective information A = Assessment of needs P = Plan to meet those needs

16. The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

17. Who are “ The Few ” ? Three types of people or individuals who, with a particular role, are critical to an epidemic. Salesmen Connectors Mavens

18. Who are “ The Few ” ? 1. The Connectors Specialists in knowing a lot of people Consummate networkers

19. Who are “ The Few ” ? 2. The Mavens –“ Specialists ” in knowing a lot of things! –They enjoy both the accumulation and sharing of information.

20. Who are “ The Few ” ? 3. The Salesman –They possess a charisma about a topic that makes others want to participate I want to sign up!

21. The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

22. The Stickiness Factor

23. The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

24. The Power of Context

25. Connectors = Liaisons? Also includes others both in and out of the Library –Service desk staff –Library administrators –Community supporters

26. Mavens = Library Staff All library staff with expertise

27. Salesmen = Library Administrators

28. Stickiness Factor The small thing that could make a real difference would be our proactive and personal touch approach

29. The Power of Context Training and providing service at their location Observing them at work and learning more about their needs

30. Has There Been Contagion? Yes!

32. Hospital-Based Departments that have been approached to-date: Audiology Nutrition Services Occupational Therapy Orthopaedic Nursing Physical Therapy Pulmonary Function Respiratory Therapy Sleep Lab Social Work Speech Pathology Patient Safety Committee

33. Liaison Services Customized classes Regular updates Reference assistance Online Searches & SDIs Customized Web pages Customized handouts Library tours Assistance with accreditation & CE

35. PULMONARY DIAGNOSTICS AND RESPIRATORY THERAPY EDUCATION 2004 LECTURE SERIES University of Virginia Health System Charlottesville, VA Searching the Literature – Part 1 Library Resources to Assist Therapy Services Clinicians 1 CRCE Credit/1 Type 1 Contact Hour Provided Speakers: Kelly Near, RN UVA Health Sciences Library Dates. Times and Locations: Monday, March 15 0800-0900 Sleep Disorders Center Monday, March 221200-1300 Tolleson Classroom – HS Library Tuesday, March 230730-0830 NNICU Conference Room Tuesday, March 231400-1500 STICU Conference Room Tuesday, March 232200-2300 PICU Conference Room Sponsored By; University of Virginia Health System Respiratory Therapy and Pulmonary Diagnostics Services Target Audience: University of Virginia Health System Respiratory Therapy and Pulmonary Diagnostics Personnel Other UVA Healthcare Providers

36. EXPAND YOUR ORBIT You might create an epidemic too!