1. Pune, India, 13 – 15 December 2010 ITU-T Kaleidoscope 2010 Beyond the Internet? - Innovations for future networks and services Masahito Kawamori ITU-T IPTV-Global Standards Initiative masahito.kawamori@ties.itu.int ITU IPTV Standardization Activities

2. ITU-Ts Work on IPTV ITU-T has been spearheading the standardization in IPTV Focus Group on IPTV (2006-2007) Responding to market demands for standard First set of draft on Architecture, QoS, Security, End-Systems and Multimedia Application IPTV Global Standardization Initiative (GSI) (2008-) Building on the work of Focus Group, Coordinating all ITU-Ts IPTV related activities Comprising Recommendations approved by 6 Study Groups, (SGs 9,11, 12,13,16,17) Every two to three months 2

3. IPTV and New Generation NW IPTV is part of the new wave, and one of the most highly visible services to emerge as part of work on the next generation network. It can be seen as both the business case and principal driver for accelerating deployment of NGN. IPTV subscriptions around the world will reach 48.8 million this year (Gartner). 3 Need for Global Standard

4. Standardized IPTV would mean Lower cost Wider Market Better Quality of Service and Experience More consorted security Open infrastructure Innovation and new services Standardized HTML gave us Web; Standardized IPTV will give a new Internet

5. Standard IPTV Service Deployment of ITU-T compliant products will enable service providers to offer value added services like traditional (linear) TV, video on demand (VoD) and interactive TV over IP-based managed networks such as NGN. 5

6. ITU-T IPTV Standards will Facilitate a market where service providers, whether traditional broadcasters, ISPs or telecoms service providers, control over their platforms and their offerings. Encourage innovation, help mask the complexity of services, guarantee QoS, ensure interoperability and ultimately help players remain competitive. 6

7. IPTV at ITU Defined as multimedia services, such as Television; Video; Audio; Text; Graphics; Data, delivered over IP based networks managed to provide the required level of QoS/QoE, security, interactivity and reliability. 3 Models of IPTV Architecture are defined (Y.1910) Non-NGN IPTV NGN without IMS IPTV NGN with IMS IPTV Enables a Progressive Migration Promotes competition and innovation 7

8. IPTV Value Chain ITU-T IPTV Standards cover all IPTV Value Chain Interact with content Discover and acquire service Content Provisioning Announce and advertise service Monitor and Manage service Deliver Content End to End Solution

9. Questions in IPTV-GSI (1) Multimedia Q13/16:Multimedia application platforms and end syste ms for IPTV Q21/16:Multimedia Architecture QoE/QoS: Q13/12: QoE/QoS performance requirements and asses sment methods for multimedia including IPTV Network Architecture and NGN Q1/13:Coordination and planning Q3/13:Requirements and implementation scenarios for emerging services in NGN Q4/13:Requirements and framework for QoS for NGN Q5/13:Principles and functional architecture for NGN Q12/13:Evolution towards integrated multi-service net works and interworking 9

10. Questions in IPTV-GSI (2) Security Q7/17:Secure Communication Services Signaling Protocols Q1/11:Network signaling and control functional architectures in emerging NGN environments Secondary Distribution Q4/9:API for advanced cable television and soun d program distribution within the scope of SG9 Q8/9:Voice and video IP applications over cable t elevision networks 10

11. IPTV Services discussed in ITU-T Linear (Channel Service) Broadcast TV Audio services Video On Demand (VOD) Karaoke Gaming E-government Public Services (billboards, disaster Alert, traffic news, etc) E-publishing (e-Books, Newspaper) E-commerce (banking, etc.) E-Learning (distance learning) E-Health (telemedicine, tele-healthcare) Private and Community Broadcasting (sharing videos) Photo albums (sharing photos with your friends) TV yellow pages … and much more 11

12. Characteristics of ITU-T IPTV End-to-End Solution Not to reinvent the wheels -- Use existing standards as much as possible Practical approach for faster deployment and for meeting industry demands Close collaboration with other SDOs, broadcasters, and CE manufacturers Conformance and Interop tests installed Truly interoperable global standard 12

13. ITU-T Liaisons on IPTV To ensure interoperability and quality of standards, ITU-T IPTV is working with many SDOs 13

14. Current Status The set of Recommendations for Basic IPTV Service ready Provides TV service as well as VOD and Interactivity Published as ITU-T IPTV Handbook To incorporate other SDOs work as well Advanced features actively discussed Audience Measurement 3D Internet sourced Content Conformance and Interoperability Interoperability events conducted Conformance and Interoperability tested Conformance Recommendations drafted Implementation Guidelines worked on 14

15. Recommended Areas Architecture, Network and General Requirements: (Y.1910 and Y.1901) Quality of Service and Experience (G.1080 series) Multimedia and Interactive Application (H.264, H.760 series) IPTV Terminal Devices (STB, TV set, Mobile) H.720 series Metadata and Service Discovery (H.750 and H.770) Home-network : H.622.1 Protocols: Q.3010 Security: X.1191 15

16. Overview of ITU-T Recommendations for IPTV 16 Y.1901 IPTV Service Requirements Y.1910 IPTV Functional Arch Y.sup5 IPTV Service use cases G.1080: IPTV QoE G.1081: Performance Monitoring X.1911 Req & arch for IPTV security H.622.1: Req & Arch for IPTV Home NW H.750: Metadata for IPTV Services H.701: Content Error-Recovery H.770 : IPTV Service discovery Y.2007: NGN Capability Set 2 Architecture, Requirement, Network Security and Content Protection Quality of Experience Home Network Application and End System Y.sup7 NGN Release 2 Scope H.721: IPTV-Terminal (Basic) H.761: Ginga-NCL H.740: Application Event Handling H.762: LIME

17. IPTV Services discussed in ITU-T Linear (Channel Service) Broadcast TV Audio services Video On Demand (VOD) Karaoke Gaming E-government Public Services (billboards, disaster Alert, traffic news, etc) E-publishing (e-Books, Newspaper) E-commerce (banking, etc.) E-Learning (distance learning) E-Health (telemedicine, tele-healthcare) Private and Community Broadcasting (sharing videos) Photo albums (sharing photos with your friends) TV yellow pages … and much more 17

18. 18 T-Commerce with IPTV

19. Purchasing Wine on IPTV oo © Tohoku Shinsha, Hakuhodo DY Media partners

20. Fixed/Mobile Converged IPTV 20

21. Public Info Board on IPTV (Bus traffic Info) Check the route on the map Traffic condition of the bus routes Length of the Waiting queues (how long you would have to wait.) Signals your bus is arriving just 5 min. before the bus comes

22. E-health Apps 22

23. E-Health LIME app does obtains health data and shows it on TV Allows the user to send the data to the doctor via e-mail Receives the reply from the doctor to show his professional advice on the TV screen

24. 24 Clinics Watch 24 Widget showing the monitored picture of various Clinics, with updates a few minutes © I 2 R, NTT

25. Private and SOHO Broadcasting Local community broadcasting and VOD service can be provided very easily with IPTV 25

26. ITU-T H.721 IPTV Terminals 26 Terminals based on ITU-T H.721 are available in the retail market Customer can buy a TV or PC at a shop, connect to NW, and receive an IPTV service Conformance Tests ongoing to ensure conformance and interoperability STB TV set PC

27. Standard Managed Connected TV H.721 terminals support managed connected TV. Multiple RSPs can provide managed IPTV services on any of these standardized terminals (H.721). 27 Back of REGZA for H.721;ether cable is directly connected

28. Adoption and Deployment UKs DTG (Digital TV Group) has adopted ITU-T Y.1910 as its Connected TV Architecture ITU-T H.264 widely adopted and used as IPTV video content format The following have been implemented and deployed over 4 million terminals (STB, TV, PC), and sold in market. ITU-T H.721 (Terminal Device) ITU-T H.701 (error recovery), ITU-T H.762 (Interactive Framework LIME), ITU-T H.770 (service discovery) ITU-T H.750 (metadata) 28

29. Interop Events First Successful Interop event held in Geneva, July 2010. Second, also successful, Interop held in Singapore (Sept. 2010) Third one in Pune, India in December 2010 At Sinhgad Technical Education Society Narhe Campus Co-organized by TechMahindra Showcasing on 16-17 Workshop on 17, inviting representatives from major players in the IPTV ecosystem – Telco, Broadcasters, Content Creators, Solution providers, Integrators, 29

30. Interop Events Companies like Cisco, Mitsubishi, NEC,NTT, OKI, Panasonic, Sumitomo tested products conformant to ITU-T Recommendations and showcased their solutions Attracting many participants from many countries from Africa, Asia, Europe, and Americas Many international organizations – e.g. EBU, WHO, WIPO – supported the events Much global interest expected through ITUs collaboration with EBU, WHO, WIPO 30

31. Interop event for IPTV in Geneva 31

32. Conclusion ITU standards will encourage innovation, ensure interoperability and ultimately help players remain competitive. Enables innovation on Next Generation Networks Some ITU IPTV Standards (e.g. H.721) are already implemented and deployed Interoperability events took place in 2010 ITU standards are truly global, open standards deployed for horizontal market. 32

33. Thank you! For more information http://www.itu.int/ITU-T/gsi/iptv/ http://www.itu.int/interop 33