1. Product Objective Degree of Technological Newness Degree of market newness No market change Strengthen market New market No technological change Remerchandising Make present products more attractive to the type of customers presently served. New use Extend sales of present products to types of customers not presently served. Improved technology Reformulation Make minor modifications in product to reduce cost and/or improve quality. Improved product Make present product more useful to present customers by improving present technology. Market extension Extend sales to types of customers not presently served by offering a modified present product. New technology Replacement Make major modifications in product to reduce cost and/or improve quality. Product line extension Widen the line of products offered to present customers by adopting a new technology. Diversification Extend sales to types of customers not presently served by offering products of a new technology. New Products Classified by Product Objective

2. Development Sequence From Concept to Production Model FEASIBILITY PROTOTYPE DEVELOPMENT AND TESTING CONCEPT DESIGN DEFINITION PRODUCTION MODEL

3. New-Product Screening Checklist