1. Business Costs and Revenues Reference 6.1 and 6.2

2. Businesses need to know their total costs Total Costs = Fixed Costs + Variable Costs Fixed Costs = Costs that don’t change based on production. example: rent Variable Costs = Costs that change with rate of production example: cost of raw materials

3. They may also want to know, on average, how much each unit of the good costs them to produce Average total cost is determined by dividing the total costs by the number of goods produced (also, per-unit cost)

4. Firms also want to know the marginal cost Marginal cost is the additional cost of producing each additional good. It’s determined by dividing the change in total cost by the change in quantity. In economics, marginal = additional

5. Businesses want to know total revenue Total revenue is the price of the good times the number of the good sold.

6. Businesses also want to know marginal revenue Marginal revenue is the additional revenue from selling each additional unit of the good. It’s determined by dividing the change in total revenue by the change in quantity sold.

7. “ How much should we produce?” As long as marginal revenue is greater than or equal to marginal cost, a firm will continue to produce. If marginal revenue is less than marginal cost, a firm will not produce.

8. “Are we making money?” Is there a profit? To compute profit, subtract total cost from total revenue

9. Law of Diminishing Marginal Returns (may be used to determine the number of employees) If additional units of a resource are added to another resource that is fixed in supply, eventually the output of the good will decrease.

10. Review 1.What do we have to subtract from total revenue to get profit? 2.The additional output obtained by adding an additional worker is 50 units per day. Each unit can be sold for $2. Is it worth hiring the additional worker if that worker must be paid $150 per day?

11. Review Identify the costs below as fixed or variable –Rent for your building –Wages for salaried employees –Wages for hourly employees –Raw materials for your product –Commission checks to sales people –Office Supplies –Insurance (liability, fire, disability, etc. –Shipping –Advertising –Utility Bills –Research and Development

12. Homework: Stock Market Read p. 614-615 Read and note Ch 22.1 p. 616-626 Complete Section Review p. 631 #2-4 Highlight the terms in #1 in your notes. Double Credit: Bring in the stock market section from a newspaper.Double Credit: Bring in the stock market section from a newspaper.