1. Journalism education, professional values and cultural diversity Verica Rupar, Cardiff University

2. Key concept: inclusive society ‘Society for all’ that over-rides differences of race, gender, class, generation, and geography, and ensures inclusion, equality of opportunity as well as capability of all members of the society Requires a paradigm shift so as to recognize the dignity, value and importance of each person, not only as an ethical norm and moral imperative, but also as a legal principle, a societal goal, and ultimately, practice. (UN framework)

3. Requisites Respects for all human rights, freedoms and a rule of law The existing of strong civic society Equal access to public information Tolerance for cultural diversity Education plays a critical role by providing opportunities to learn the history and culture of one's own and other societies, which will cultivate the understanding and appreciation of other societies, cultures and religions …. (from Vision to Inclusive Society, DESA, 2009)

4. Main changes in news industry Increasing recognition and awareness of cultural diversity in society The merging of entertainment and media industries, genres and formats The convergence of digital media technologies (multimedia) The internationalisation of media, journalism and news flows Global media industry have brought international issues to everyone’s doorstep (Deuze, 2004)

5. Professional values EJI project Journalistic sector is a vehicle to public conversation and civic action Denmark, Slovakia, Lithuania, Italy, the UK, Hungary, Greece, France and Germany Interviews and case studies: Who they are? (demographics and norms) What they know? (awareness of anti-discriminatory legislation) How they do it? (case studies) How it can be improved to breakdown prejudices, tackle discrimination, endorse common values and provide independent and trustworthy information

6. Norms and practice White, male, mainstream Journalists declare their dedication to values of objectivity, unbiased reporting, promotion of plurality, democracy and civic society when reporting about ethnicity, while at the same time they all admit that media further negative stereotypes about ethnic minorities

7. Inclusive journalism Ready to critically engage with the problems of social inclusion and exclusion Challenges the status quo in order to prevent the media from intentionally or unintentionally spreading prejudice, intolerance and hatred The idea is rooted in and un-separable from the political notions of inclusive democracy and inclusive society.

8. Inclusive journalism education No single model is universally applicable The World Journalism Education Council's Declaration of Principles UNESCO: Model Curricula for Journalism Education for Developing Countries and Emerging Democracies

9. Media Diversity Institute Reporting Diversity Curriculum Framework Developing sensitivity to diversity- fostering students experience of other How diversity is reported – analysis of media representation Reporting diversity – practical modules Social diversity and media

10. Diversity reporting Victoria University, New Zealand Raise general awareness of diversity Understand journalism practice Evaluate news media and their roles in constructing social identities To provide skills for dealing with cultural diversity

11. Running a course GROUND RULES Respect and trust A non-judgemental approach Active involvement Sharing experiences Confidentiality TOOLS Student-centric teaching Interactive lectures Multi-media support Case studies Role plays, games, field trips