1. Let’s Get Sheffield Working Campaign brought to you by Sheffield Newspapers

2. Introduction There were 2.45 million people unemployed in the UK by January 2010. Although the economic downturn has seen unemployment figures double locally, experts say the wheel is turning back towards recovery. The Star’s ‘Let’s Get Sheffield Working’ Campaign aims to aid this recovery; our local editorial content will be recruitment-focused sharing the region’s success stories with our readers. Our recruitment rates have been reduced for the duration of the campaign to offer a more cost-effective way of recruiting and promoting vacancies to our potential audience of 299,004 people* both in print and online, during these challenging times. *Source – JICREG Jan – June 09, Webtrends 9

3. Campaign Editorial coverage Print promotional campaign Online promotional campaign Radio campaign B2B Mailshots Street sellers billboard exposure

4. Benefits 81% of people agree that seeing a job advertised in print would make them look for more information online – The Newspaper Society Recruitment Research www.jobstoday.co.ukwww.jobstoday.co.uk – site stats February 2010 787,484 unique users 9,050,282 page impressions - Webtrends 9 Online presence enables suitable candidates to apply 24/7 Opportunity for companies to promote ALL their vacancies and increase brand awareness

5. Success to date Applications per vacancy on www.sheffieldjobstoday.co.uk up from 9 in July 2009, to 16 in February 2010 www.sheffieldjobstoday.co.uk Since the campaign started at the end of February, 223 recruitment adverts have appeared in our products www.sheffieldjobstoday.co.ukwww.sheffieldjobstoday.co.uk traffic up 71% v last year Thursday’s Star up to 6 pages of recruitment, increase in Telegraph recruitment section

6. Up to 80% discount Part time vacancies? Hourly rates? Working from home? If your vacancy pays under 10k a year, your advert will cost from as little as £60 + vat Local Media is the MAIN SOURCE for job seekers – The Newspaper Society Recruitment Research

7. Up to 80% discount Domestic vacancies to fill? Opportunities for School Leavers? Training available whilst working? If your vacancy pays between 10k and 15k per year, your advert will cost from as little as £250 + vat The majority of people with a salary less than £15,000 will travel up to 10 miles for the right job – The Newspaper Society Recruitment Research

8. Up to 80% discount Opportunities for Graduates? Candidates with career progression in mind? Middle management vacancies available? If your vacancy pays between 15k – 25k per year, your advert will cost from as little as £393 + vat

9. Up to 80% discount Managerial / Executive Appointments? Seeking experienced professionals? Senior vacancies to fill? If your vacancy pays more than 25k a year, your advert will cost from as little as £502 + vat Recent Newspaper Society research shows that 82% of job seekers consider salary and job security to be the most important factors

10. Package Details All packages include: Boxed advert in Sheffield Star Boxed advert in Sheffield Telegraph* Full searchable listing on Additional services available: CV Products – CV Alert and CV Plus Increased size of print advert Additional use of colour in print advert Extra brand awareness opportunities Additional online promotion * Excludes vacancies under 10k

11. Contact Details and Deadlines Advertising your vacancy could not be easier Advertising your vacancy could not be easier: Call our experienced team on 0114 2767676 Email starrecruitment@sheffieldnewspapers.co.ukstarrecruitment@sheffieldnewspapers.co.uk Deadline Tuesday 5pm for that week’s exposure Creative design service included at no extra cost Online response rate reports and after-sales service