3. Project / Company NAME Entrepreneur Name Your Logo Here

4. Introduction

5. The Problem Conclusion:

6. The Solution

7. Market Size –Is it Existing Market … e.g. Doing a search engine – no chasm Re-segmenting existing market – South West low cost New market – big chasm thru the valley of death until the hockey stick arrives if luck Clone market –Benchmark Customers, Customers Needs, Competitors, Risk –Pains / Gains and Job to be done –Draw a Diagram of Customer WorkFlow – Day in the Life –Draw a Diagram – Customer Archetype –These Customers, how do they solve their problem today, and how your value proposition solve it –Above impact on Market size, cost of entry, launch type, competitive barriers, positioning Sales model, margins, sales cycles, chasm width Finance, ongoing capital, time to profitability

8. Customers Single, Pair Sided (Visa, eBay, LinkedIn, Google Users/Advertisers), Multi Sided Who is the User and are they different than the below? Who is the Economic Buyer (who pays) Decision Maker Who is the Recommender / Influencer to Buy What’ve we learned

9. Product-Market Fit Diagram the Day in the life of customers and where your product fits What frequency does it occur Who did you speak to and what they said Customer Gains: Customer Pains: Top 5. Barriers keeping clients not adopting product and what they fear Who influences their buying patterns

10. Revenue Model

11. Sales Cycle This is the channels Channels: physical or virtual to be direct or indirect on the web, cloud, mobile devices OEM Resellers Distributors What to focus on in the early days Draw the Channel Diagram and its Economics Lessons learnt from channel partners

12. Competition Feature 1Feature 2etc Company 1Use Use any of the symbols ● ◔◕◓ ○ Company 2 etc

13. Key Partners

14. Entrepreneurial Team

15. Advisory Board

16. Financials Investment Needed Investment Raised

17. The Offer to Investor

18. YOUR PHONE NUMBER Contact YOUR NAME | CEO SKYPE EMAIL TWITTER Your Logo Here