1. 1 How do the CODiEs Work? For Software and Content companies

2. 2 Presented by: Lisa Mitchell-Brooks, SIIA, Program Manager Eileen Bramlet, SIIA, VP Communications Ken Wasch, SIIA President Ed Keating, SIIA VP Content Division

3. 3 What we’ll be covering:  What is a CODiE?  New This Year  How Do I Get One?  Nomination Do’s and Don’ts  Judging Process  Q & A

4. 4 What is a CODiE? The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards program has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement and philanthropic efforts.

5. 5 Benefits of Winning Prove your product’s appeal to the channel and partners. Enhance your ability to develop strategic partnerships. Incentive for your development team and recognition for a job well done.

6. 6 CEO Profiles SIIA will be featuring profiles highlighting the CEOs of companies nominating in the 2009 CODiE Awards process. First Round Judge Bios To give CODiE nominees a chance to get to know our illustrious First Round Judges, SIIA will be featuring Judge Biographies highlighting their experience within their chosen industries. Lifetime Achievement Nominations SIIA’s divisions will be awarding three individual Lifetime Achievement awards. New This Year...

7. 7 To Nominate… Go to www.siia.net/codies/2009/categories.asp and view all 80 award categories.www.siia.net/codies/2009/categories.asp To see just the Software or Content Market categories, click on the sub-category name at the top of the page. How Do I Get One?

8. 8 Choosing the Right Category Read the descriptions of the categories carefully and decide where your product best fits. Review the criteria of the categories; know what the Judges will be scoring. It’s better not to try to ‘cram’ the product in to a category where it is a marginal fit.

9. 9 Nomination Cost SIIA Members & Non-profit Organizations 1 category per product: $295 2 categories per product (10% discount): $531 3 categories per product (20% discount): $708 Nonmembers 1 category per product: $695 2 categories per product (10% discount): $1251 3 categories per product (20% discount): $1668 Please Note: Discounted pricing applies only to the same product nominated in more than one category. Each product nominated must have a separate nomination form.

10. 10 Not an SIIA Member??? To learn more about the benefits of SIIA membership, including a discount on your CODiE nomination, please contact our VP of Membership, Eric Fredell at +1.202.789.4464 or by email at efredell@siia.net.efredell@siia.net

11. 11 Each product can be nominated in up to three categories. All products must launch or ship on or before October 1, 2008 to be eligible for the 2009 CODiE Awards. SIIA reserves the right to cancel any CODiE Awards category with fewer than 10 nominations. Product Nomination Guidelines

12. 12 Nomination Do’s & Don’ts DO keep your nomination confirmation email. You can use it to go back into your nomination info. DON'T send just press kits to judges! DO contact your judges promptly to schedule demos - - if your product can only be viewed by a demo. Keep your demo short and to the point. DO request a copy of the judges’ feedback on your products after judging is completed in February. DO contact SIIA with any questions or concerns.

13. 13 Nominations close Friday October 17th, 2008

14. 14 Judging Process First Round Review: November 2008 - February 2009 The rankings of nominees by these judges determine the 2009 CODiE Awards Finalists. Nominees must forward a copy of the product & any necessary access codes to your assigned judges and to Lisa Mitchell-Brooks by December 19, 2008. Product formats accepted: Full copy of product (much preferred) Website URL and login information for online-only products Self-running CD Demo Self-running online demo access Please note: Judges are not required to sign non-disclosure agreements.

15. 15 In Addition to Product Awards… SIIA’s Corporate Award Categories offer the opportunity to receive recognition for your company. Your company must have begun business after January 1, 2006 to qualify for these categories:  Content Newcomer of the Year  Software Newcomer of the Year The Corporate Achievement Award category awards a business or corporation that enhances the overall development of the software and information industry. All companies, regardless of how long they have been in business, are eligible to nominate in this category. Applications for all Corporate Award categories due by December 22, 2008.

16. Finalists are Announced February 16, 2009

17. 17 Second Round Voting:March 16 - April 17, 2009 Finalist Showcase/Third Round Voting:May 4, 2009 2009 CODiE Award Winners announced:May 5, 2009 Go to www.siia.net/codies/2009 for more informationwww.siia.net/codies/2009 After Finalists are Announced…

18. 18 Questions?

19. 19 General Information 2009 CODiE Awards website, go to www.siia.net/codies/2009www.siia.net/codies/2009 CODiE Awards inquiries, contact Lisa Mitchell-Brooks at lmitchell@siia.netlmitchell@siia.net SIIA Membership interest, contact Eric Fredell at efredell@siia.netefredell@siia.net View SIIA’s Events Calendar, go to www.siia.net/events/www.siia.net/events/