3. COMMUNICATION  Communis - Latin word  Meaning - common understanding for all  An exchange of facts, ideas, opinions, emotions…  Transfer of message with transmission of understanding

5. Communication  Sum total of all the things that a person does, when he wants to create an understanding in the mind of another  Systematic & continuous process of speaking, listening & understanding  The process of meaningful interaction among human beings

7. Need for Communication… For an Individual  Express oneself (opinions, thoughts, feelings)  Satisfy human needs (of security, belongingness & recognition)  Building human relations (through trust, openness, cooperation & harmony)  Career advancement

9. Need for Communication… For Business  Convey organizational goals & policies to all employees  Anticipate future trends & their impacts  To continuously learn & innovate  Frame plans, policies, programmes & procedures  To lead, direct & motivate  Control & channelize activities of individuals & departments

11. Need for Communication… For Business  Build healthy industrial relations  Grievances management  Provide quality service to customers  Overcome illusions & misunderstandings among people at work  Create a conducive environment to live & to work

13. Features of Communication  Unavoidable  Continuous process  Two way traffic  Role of perception (use of senses)  Universality  Social process  Multidimensional  Multipurpose  Trans-activity