2. Context: structure of the Tourism Branch Tourism Branch Deputy Director-General: Dr Patrick Matlou Chief Directorate: Tourism Development Mahandra Naidoo Chief Directorate: Tourism Support Mervin Kamoetie Directorate: Business Development Dr Johann Kotzé (Acting Director) Directorate: Research and Development Lisa-Ann Hosking Directorate: Quality Assurance Dr Joseph Rapoetsoe Directorate: International Tourism Liaison and Intergovernmental Coordination Vacant

3. Context: partners South African Tourism (SAT): statutory body, funded jointly by DEAT (R 340 m) and the tourism industry (R 48 m) Tourism Business Council of South Africa (TBCSA): represents large industry players, and collects the voluntary tourism levy THETA: tourism SETA South African Tourism Institute (SATI): funded by Spanish donor funding. Conducts tourism awareness and training at school level Tourism Enterprise Programme (TEP): established by the Business Trust to assist tourism SMMEs. To be funded by DEAT from June 2004

4. Context: partners (Cont.) Regional Tourism Organisation for Southern Africa: established to develop and grow tourism amongst the 14 SADC members. NEPAD Secretariat and African Union: Formed to unite and develop the African Continent. We are cooperating with these partners in developing a tourism plan for the continent. World Tourism Organisaton: a specialised agency of the United Nations re- sponsible for developing tourism globally.

5. Context: goal of the Tourism Branch Create conditions for sustainable tourism growth and development for the benefit of all South Africans

6. Strategic objectives Strategic objective: Ensure effective and efficient international and domestic tourism marketing Strategic Objective: Develop a competitive and transformed tourism product and services platform Strategic objective: Address gaps in the tourism logistics value chain Strategic objective: Empower South African’s to participate in environment and tourism Strategic objective: Strengthen cooperative governance Strategic objective: Promote regional and continental tourism growth Strategic objective: : Increase participation of marginalized and local people and groups in cooperative management, equitable use and benefit-sharing of natural resources Strategic objective: Reduced releases of prioritized pollutants and waste streams into the environment and/or landfills Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)

7. R 5 million (to be sourced) from National Treasury) Tourism Satellite Account: –Population of at least 3 tables –Audit of remaining information gaps –Launch new surveys to fill gaps Monthly monitoring and tracking of arrivals, spend, etc Roll-out of Fundi training Implement Tourism Agreements with Foreign markets, i.e. India, Iran, Saudi Arabia. Volume 2% Spend 3% Stay 10 days Geographic Distribution 3% Seasonality 5% Expedite the implementation of the international and domestic tourism marketing growth strategies Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Ensure effective and efficient international and domestic tourism marketing

8. TBCSA to assume responsibility for TOMSA levy collection, and increase in number of TOMSA levy collectors Motivation for increased government contribution to National Treasury TOMSA levy contribution to increase by R 50 m Government’s marketing contribution to increase by R 50 m Increased tourism marketing budget in order to compete effectively with main international competitors Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Ensure effective and efficient international and domestic tourism marketing

9. R 1 500 000 Focusing of financial institutions and the industry on products and service gaps identified though the competitiveness study Launch of phase 2 Mobilisation of at least 1 major tourist group and financial institutions respectively to invest in market aligned tourist products Develop tourist products and services aligned to tourist market demand Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Develop a competitive and transformed tourism product and service platform

10. R 100 000 R 500 000 Negotiations with DHA to enhance visa access in respect of priority markets Facilitate air access in respect of priority markets, jointly with DoT, DPE and SAA Welcome Campaign and SA Host training rolled-out to frontline SARS and DHA staff at all ports of entry Enhanced visa access for at least 2 priority markets Increased frequencies from at least 2 priority markets Critical road and air infrastructure upgraded in at least 3 of the 6 less visited provinces Improved services to tourists from all frontline DHA and SARS staff at all ports of entry Facilitate easier tourist access to SA, and movement of tourists within SA Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Address gaps in the tourism logistics value chain

11. R 500 000 for initial work (additional funds to be sourced from poverty relief) R 5 m committed by SA Tourism Tourist route development, integrating poverty nodes, rural areas, national parkes, ertc Roll-out of the Domestic Tourism Growth Strategy 10% increase in domestic tourism into townships and rural areas Domestic tourist trips increased from 7m leisure trips to 8 million Build a tourism nation Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Empower South African’s to participate in environment and tourism

12. Strategic objective: Strengthen cooperative governance R 500 000 (additional funding to be leveraged through the Spanish government and THETA) R2.4 (Sponsorship) R 500 000 (DEAT) R1 000 000 (DEAT) Development and implementation of the HRD strategy Effective use of SATI to undertake training of tourism officials Alignment of activities through MINMEC and MIPTECH Sharing of procurement monitoring tool Sharing of tourist guide monitoring tool and statistics Tourism training of 90 provincial tourism officials in all 9 provinces At least 3% of TEP funding obtained from provinces Alignment of business plans across all 9 provinces 100 Interns to be trained in tourism sector Foreign Language training (140) Exchange Programmes (80) Tourist Guide Training (100) Alignment and capacity enhancement of tourism partners, particularly at provincial government level, to promote tourism development Resourcing requirements Key activitiesKey performance indicatorsKey outputs

13. R 168 000 (additional funding to be sourced through poverty relief) Jointly with MCM, undertake certification process and pilots Identify priorities and quantify needs respect of the fishing harbours. Raise funds and initiate Blue Flag certification of 3 beaches Develop tourism potential of 4 fishing harbours R 1 m to appoint contract project management resources Partnership with B&C to develop the tourism potential of TFCAs and protected areas Tourism infrastructure and product development in 4 ecotourism priority areas Leveraging of tourism potential of TFCAs, harbours and other assets to provide income generating opportunities for local communities Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Increase participation of marginalised and local people and groups in cooperative management, equitable use and benefit sharing of natural resources

14. RETOSA Membership fees R2 018 545 Facilitate the refocusing of RETOSA Key Markets Transformation of RETOSA into a strong regional tourism marketing organisation Roll out of Bi-Lateral and Multi-lateral agreements AU 945 115.60 (104.780 Euro) Membership fees 35 430.00 (5000U$) 10 425.00 (1500U$) Establish partnership with the AU Implementing Key Projects Completion of the NEPAD tourism action plan WTO IOTO ATA Effective utilisation of our membership of multilateral organisations, and bilateral agreements to promote tourism Resourcing requirements Key activitiesKey performance indicatorsKey outputs Strategic objective: Promote regional and continental tourism growth

15. Develop criteria jointly with the Grading Council, and implement Inclusion of environmental management criteria in the grading process Source funding through poverty relief Identify sites and leverage resources jointly with Branch: EQ&M Waste management in at least 2 tourism priority areas Promote environmental management through tourism Resourcing requirements Key activitiesKey performance indicatorsKey outputs Strategic objective: Reduced releases of prioritised pollutants and waste streams into the environment and/or landfills

16. R 400 000 R 10 m R 700 000 R 15m to be sourced from DBSA R 650 000 R 383 000 Development and implementation of the scorecard Sustaining of TEP SMME funding for Indaba, ITB, WTM, etc Roll-out of SMME training programme Software development and implementation of the procurement monitoring tool Updating, translation and printing of the funding and support handbooks 20% increase in number of BEE tourism SMMES 20% increase in public sector procurement from BEE tourism SMMES Ensuring transformation of the tourism industry Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Promote economic improvement, job creation and poverty eradication (2 nd economy intervention)

17. +- R10m to be sourced from Spanish Government Establishment of a strong partnership with DoL and THETA Monitoring of THETA Application to the Spanish government to continue to fund SATI At least 700 new learnerships achieved Establishment of a strengthened and resourced SATI Ensure the development of the required human resource base Tourism Grading Council of South Africa (TGCSA) Growing the capacity of the Grading Council in partnership with SA Tourism Training of black assessors (56) At least 25% of tourism establishments to be graded in the focus sectors identified by the Grading Council At least 100 black tourist guides trained and employed Ensuring quality in respect of tourism products and services Resourcing requirements Key activitiesKey performance indicators Key outputs Strategic objective: Empower South African’s to participate in the environment and tourism

18. THANK YOU