1. EXECUTIVE FORUM EXECUTIVE FORUM COMPETING IN A CHANGING EUROPE: COMPETING IN A CHANGING EUROPE: Opportunities and Challenges for Trade and Enterprise Development Integrating a Changing Europe into global business strategies STRATEGIES FOR TRADE AND BUSINESS IN A CHANGING EUROPE Geneva, 11-12 May 2004 O. Padickakudi, UNIDO, Vienna

2. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 2 CONTENTS: CONTENTS:  EU Productivity Gap  Business Strategies: Move Up-Market and innovative (New EU Members) Remove Supply Side Constraints (Future members) Prove Conformity with Technical Requirements Interregional & Cross-border Cooperation  UNIDO’s E for Productivity and Quality Programme

3. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 3 LABOUR PRODUCTIVITY

4. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 4 Lure higher- skilled jobs in scientific research and information technology Move Up-market with sustaining innovation Remove Supply Side Constraints and Prove Conformity with Technical Requirements Integrate into interregional markets New EU MembersProspective members STRATEGIES FOR INTEGRATING A CHANGING EUROPE INTO GLOBAL BUSINESS Strengthen the investment and outsourcing positions Introduce supporting legislation, policies and institutional reform; improve competitive- ness reform Set up accreditation/ certification systems Support compliance with intern- ational standards and regulations Programmes on trade and investment, higher education, enivronment (Asia) Deeper trade integration between EU and ASEAN Trade integration among South Asian countries EBA Initiative (Africa) Changing Europe

5. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 5 ♦ Relatively low productivity level of economies is a barrier of integration of CEE/NIS region countries into global markets. ♦ Productive use of Information and communication technologies speeds up global markets access and facilitates trade flows. ICT as an enabler of global business strategies. Pilot Project Pilot Project UNIDO in cooperation with the Government of Poland launched High - Tech Regional Programme to increase Industrial e-Productivity and Quality among SMEs of CEE/NIS countries.

6. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 6 Development Objectives: ♦ Improvement of enterprise strategy, organization as well as productivity and quality of manufacturing process through e-methods ♦ Integration of enterprises into e-economy ♦ Facilitation of cross-border cooperation, technology transfer and regional trade E-PRODUCTIVITY AND QUALITY PROGRAMME IN CEE/NIS COUNTRIES

7. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 7 Non-public part Non-public part Main module Structure of E-Productivity and Quality Portal Thematic submodule Lean Manufacturing supported by e- technologies Thematic submodule Rapid Designing & Prototyping Thematic submodule E-methods in logistics Thematic submodule Management systems for quality improvement Thematic submodule Inter- organizational productivity improvement CEE/NIS Country pages – national language versions Global Business linkages Enterprise Benchmarking Productivity Database Knowledge Sharing Etc.

8. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 8 CONCLUSIONS: CONCLUSIONS:  Sustainable Innovation for Productivity Growth  Strengthening Investment and Outsourcing Positions  Conformity with International Standards and Technical Regulations for Trade  Promoting Interregional and Cross-border Partnerships

9. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION 9 CONTACT ADDRESS: Ouseph Padickakudi Industrial Development Officer Industrial Promotion and Technology Branch UNIDO Wagramerstrasse 5 1220 Vienna Tel: +43-1-26026 3693 Fax: +43-1-26026 6805 E-mail: O.Padickakudi@unido.orgO.Padickakudi@unido.org website: http://www.unido.orghttp://www.unido.org