1. DRESSING OUR BUSINESS FOR SUCCESS IN 2013 AND BEYOND

3. Joe Carlin Visual Merchandiser Events Producer VM Mentor for STYLE THE CITY General Man about Town. WELCOME

4. 83% SIGHT 11% HEARING 3.5%SMELL 1.5% TOUCH 1% TASTE THE VISUAL IMPACT

5. 10 seconds The FIRST impression is formed within this tiny frame of time. Customers remember the bad more vividly than the good… NO PRESSURE… DRESS TO IMPRESS

6. THE BORING PART…

8. Using colour Creating themes/stories Co-ordination Blocking by style/type Symmetry and balance Repetition MERCHANDISING:

14. BLOCKED!

16. GRAPHICS

17. Corporate signs Promotional signage Information signage Product signs SIGNAGE

18. Research carried out recently in USA showed that during the same sale period, if 100 items were sold with no signage: 170 were sold with handwritten signs 265 were sold with professionally produced signage!!! FACT TIME:

19. Identify advertised lines Explain hidden benefits… WHY THE ABCS AND 123 ’S?

21. IDENTIFY VALUE & PRICE

24. Your VIP product! Give them their own space with their own signage, make a fuss ONLY IF THEY ARE IN STOCK. MAKE SURE THEY ARE IN STOCK!!! BEST SELLERS

26. HOTSPOTS COLDSPOTS WHAT ARE YOU AND WHERE?

27. A WELL PLANNED HOTSPOT CAN INCREASE SALES BY 229% FACT TIME:

28. NO PRODUCT SHOULD EVER HAVE A BIRTHDAY IN YOUR BUSINESS

29. Completely empty and clean window first. Keep playing with the undressed layout until you know it is right. It’s harder to change it once you have dressed it. (i.e. Bake a good cake before you ice it!!) Don’t try to tell too many stories in one window. Only select pristine items and ensure garments/fabrics are steamed or ironed. Dress a bit then go outside and assess it from the street – that’s the view the customers get. 5 TIPS FOR WINDOWS:

30. Angle lighting to your finished display Clear away mess and tidy/clean Watch how customers react to your work. If they stop and seem interested, you have what I like to call “a success!” THE END IS HERE…