1. What is advocacy and what does it mean for Musical Inclusion? Where advocacy is most successful, it does - or makes the case for - one or more of the following: ✽ Improves the livelihoods of significant numbers of people ✽ Targets policy makers with win-win arguments and evidence ✽ Is rooted in field experience and core value ✽ Strengthens the capacity of others ✽ Builds the policy learning of those in positions to make better decisions ✽ Galvanises communities of interest around solutions DHA Communications Musical Inclusion Evaluation & Networking

2. What do you need to know and do about it? Musical Inclusion Evaluation & Networking

3. What do you need to know and do about it? ✽ Understand these complex policy contexts ✽ Speak two languages – musical and social policy ✽ Do more than just translate from one sector to another -> “create a third space in which the practices & discourse of social policy organisations and those of artists can learn from one another and develop.” Toby Lowe, Chief Exec, Helix Arts – NCVO blog But the starting point is to know who to influence Musical Inclusion Evaluation & Networking

4. Building advocacy into your work Where do you start? Stakeholder analysis: Four building blocks Musical Inclusion Evaluation & Networking

5. Stakeholder analysis Number 1: who are they? Two chains of influence in a typical LA Targeted youth support ✽ Operations Director, Children and Young People’s Services ✽ Commissioning Director, Children and Families ✽ Area Commissioning & Youth Support Managers ✽ Targeted Youth Support workers ✽ Young people, parents Musical Inclusion Evaluation & Networking PRUs ✽ Operations Director, Education & Learning ✽ Head of Access to Education ✽ Heads of Pupil Referral Units ✽ Teachers and classroom assistants ✽ Young people, parents Corporate Management Team Chief Exec Deputy Chief Exec Chief Operating Officer Corporate Management Team Chief Exec Deputy Chief Exec Chief Operating Officer

6. Stakeholder analysis Number 2: How important? Musical Inclusion Evaluation & Networking

7. Stakeholder analysis Number 3: What do they want? Stakeholder analysis: WHAT DO THEY WANT? ✽ Financial / strategic/practical interest in the outcomes What are the policies/plans that inform this? ✽ Emotional interest Emotion often trumps logic Musical Inclusion Evaluation & Networking

8. Stakeholder analysis: Number 4: What do you want? Commission/contract/funding? To be invited to sit at the table? To be built into their plans/strategies? Advocacy on your behalf? Musical Inclusion Evaluation & Networking

9. Next steps: Tools Stakeholder engagement pack, Mission Models Money http://www.missionmodelsmoney.org.uk/resource/stakeholde r-engagement-pack-v1-mmm-2006 http://www.missionmodelsmoney.org.uk/resource/stakeholde r-engagement-pack-v1-mmm-2006 Musical Inclusion Group on Youth Music Network http://network.youthmusic.org.uk/groups/musical-inclusion