1. Kathryn Brown Strategic Development - Commercial Radio Australia Jakarta DAB+ Workshop and Technology Demonstration September 2012 Kath Brown, Strategic Development, CRA Bringing it all together Sunday 3 March, Session 7 NBTC/ITU Workshop on Digital Radio Technologies 1-3 March 2013 The Emerald Hotel & MCOT, Bangkok, Thailand

2. Radio Listening Healthy & Popular Radio Listening in the Region SLIDE 4

3. Time Spent Listening to Radio Growth

4. Where is Thai radio heading?? And how can all the stakeholders work together to make it happen?

5. NBTC Public broadcasters Private broadcasters Commercial broadcasters MCOT Other agencies Broadcast radio sector Key players

6. Broadcasters Receiver manufacturers Retailers Vehicle Manufacturers Regulator & Government International contacts Important elements of the cycle All these groups must be informed

7. Broadcasters Technical Transmission operation Receiver performance Production Digital Content – simulcast & new Marketing & PR Management Joint Ventures or content provider Broadcaster stakeholders

8. Chipmaker sensitivity support for Thai script Manufacturer head office, manufacturing factory/design, features & functions price Local distributor range price support promotion Sales tracking Receiver manufacturer All parts of the chain

9. Communicate with all retailers

10. Where People Listen to Radio In car listening continues to grow

11. Auto Chip & Entertainment system integrator DAB+ reception in car Audio quality in car Choice & easy tuning Sensitivity & interference Antenna installation tips Support for Thai script Made for mobile Why Wifi will not cope in congestion Vehicle Manufacturer head office, manufacturing factory/design, DAB+ features & functions price Why they should specify DAB+ in vehicles Most European brands offer digital radio as factory fit, or option Aftermarket solutions are available Support manufacturers on air if they include DAB+ Local distributor/used car sales, aftermarket retailer Sell up with digital radio and navigation units - range Sony, JVC, Kenwood and many leading brands offering aftermarket support Industry promotion DAB+ Sales tracking Vehicle manufacturer & aftermarket supplier All parts of the chain

12. Share of young people remains steady over the last 5 years Source: Nielsen Radio Ratings, Average of Five Capital Cities, Survey #1-6, 2012 Monday-Sunday 12.00am to 12.00am

13. Commercial Radio Listening - People 14 to 24 Source: Nielsen Clear Decisions Survey 6. People 14-24, Commercial Radio Listeners

14. Features of DAB+ Digital Sound Quality More Stations Graphics, album art Scrolling Text Pause and Rewind Hybrid devices Easy tuning

15. DAB+ Content choice appeals to young people

16. DAB+ into Mobile Phones Drive click through 2

17. Coverage & infills Consumer take up Industry promotion of DAB+ Retailer support Vehicle manufacturer support Regional roll out Regulators Keep regulators updated on all areas