1. Maternity Clothes At Brooke McGuire Elizabeth Dwyer Andy Chow Gabriel Kim NORDSTROM

2. Andy Chow- Marketing strategy Gabriel Kim- Human Resource plan Elizabeth Dwyer- Projected finances Presentation Overview

3. 19941996199819992000 Maternity Customer Base Growing Source:US government health trends report

4. Customer Profile Mothers to be Ages 25 -35 Household income 60,000 +

5. A Pea in the Pod A Pea in the Pod Mimi Maternity Mimi Maternity The Bon Marche The Bon Marche Maternity Competition

6. A Pea in the Pod Offering Best Three dotTahari Seven jeans Others include: Sharagano Juicy Jeans Joie Marc Jacobs

7. 4 P’s of Marketing Product Price Placement Promotion Marketing Strategy

8. Product/Price High fashion maternity clothing Relative pricing Nordstrom brand name - Halogen

9. Placement 137 stores in 26 states Distribution channels on every coast Internet

10. Promotion Keep it simple Keep current vendor marketing schemes The Nordstrom name

11. Marketing Expense Decreases Source: Nordstrom 2002 Financial Prospectus

12. Implementation of the Maternity Line Increase Current Selection Strengthen Vendor Relationships Highlight Product Placement Expand HR Operations

13. Current Selection Few Maternity Products Low Maternity Selection Not Our Philosophy

14. Vendor Relationships Current Specialty Stores - Seven Jeans - Three Dot - Marc Jacobs Other Potential Vendors - Juicy Jeans - Sharagano - Liz Lange

15. Product Placement Current Specialty Sections –Encore –Petite Focus –T.B.D. Location A Plus

16. HR Operations Increase Department Staffing Commit To Employee Training Raise Compensation for Sales

17. Department Staffing Structure

18. Exploring Nordstrom’s Finances Analyze Past Performance Determine the Bottom Line Increase our Revenue

19. Source: Nordstrom Annual Financial Reports (1997-2001) Performance On The Rise

20. Determining the Bottom Line Comparing Costs Initiating Implementation Measuring Revenue

21. Source: Nordstrom Maternity Department Financial Prospect Report Increasing Our Revenue

22. Brightening Nordstrom’s Future Satisfy our customers’ needs Create awareness Execute smooth implementation Generate fiscal growth