1. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea Torino, April 7th, 2003

2. Interaction Design Institute Ivrea 07.04.2003 Welcome to Ivrea Benvenuto ad Ivrea 1.Introduction to IDII 2.project proposal 3.discussion

3. Interaction Design Institute Ivrea Putting people first Welcome to Ivrea Benvenuto ad Ivrea OUR FOCUS 07.04.2003

4. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea OUR FOCUS DESIRABLE.: culture 07.04.2003

5. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea OUR FOCUS DESIRABLE.: culture FEASIBLE.: technology 07.04.2003

6. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea OUR FOCUS DESIRABLE.: culture FEASIBLE.: technology SUSTAINABLE.: social & economic context 07.04.2003

7. Interaction Design Institute Ivrea Today we would like to discuss the following ideas… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003

8. Interaction Design Institute Ivrea the case of the Multipla Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 HOW DOES THE DESIGN OF SERVICES IMPACT THE DESIGN OF A CAR?

9. Interaction Design Institute Ivrea Car sharing project in Torino 5T Project Atena project Cruise Control Connect... Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 FIAT IS ENCOURAGING THE DEVELOPMENT OF SOLUTIONS IN THE DIRECTION OF SERVICES…

10. Interaction Design Institute Ivrea Car sharing and Car pooling could be the starting points to generate ideas Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 THESE PROJECTS WILL WORK AS A SHARED KNOWLEDGE FOR THE PROJECT TEAM

11. Interaction Design Institute Ivrea car design VS mobility design Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 product VS system car producer VS service provider A CHANGE IN THE OFFER…

12. Interaction Design Institute Ivrea owning a car VS accessing mobility Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 A CHANGE IN THE DEMAND… one car for long time VS several cars for different times one car to many destinations VS one car to one destination

13. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 THIS CHANGE HAS TO BE FULLY DESIGNED, INCLUDING THE USER EXPERIENCE people won’t chose the service unless they perceive a clear added value in their everyday life

14. Interaction Design Institute Ivrea _an integrated offer of the Multipla together with some mobility-related services _a design approach that looks at communities rather than individuals _the design and visualization of new experiences rather than technical features _an integration with the FLUID TIME project Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 MULTIPLA AS A DESIGN DOMAIN: DESIGNING MOBILITY FOR MINI-COMMUNITIES

15. Interaction Design Institute Ivrea _people going shopping at the supermarket _teen-agers going out on week-ends _people going on holiday _… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 THE PROJECT WILL EXPLORE CONTEXTS WHERE THE MULTIPLA MIGHT PERFORM AS ‘COMMUNITY CAR’

16. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 SUPERMARKET SCUOLA TEATRO IKEA PALESTRA LAVORO SETTIMANA BIANCA AEREOPORTO DISCOTECA VACANZA AL MARE INDIVIDUO COMUNITA’ CONCERTO

17. Interaction Design Institute Ivrea _How does a car for community look like? _Which are the user experiences for a ‘community car?’ _How can we customize the experience for a community? _… Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 THE BRIEF OF THE PROJECTS HAS YET TO BE DEFINED…

18. Interaction Design Institute Ivrea _a paper about the project’s process and knowledge _a video-scenarios presenting the project’s results Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 THE DELIVERABLES OF THE PROJECT

19. Interaction Design Institute Ivrea Welcome to Ivrea Benvenuto ad Ivrea 07.04.2003 LET’S DISCUSS!