3. Data platform market will be 36.2B by 2012Database key in hosted scenarios

4. SaaS ISVs Platform as a service (PaaS) Value-add IT services (IaaS) Backup and Disaster Recovery, Database Configuration and Business Intelligence Relational database as a service Partnerships with SaaS and ISVs addressing SMB Data Platform Cloud Opportunities for Service Providers * - Microsoft estimates

6. Cloud on Your Terms Scale on demand Fast time to market Extend any data, anywhere Optimized productivity Breakthrough Insight Rapid data discovery Managed self-service BI Credible, consistent data Complete data warehouse solutions “Grow Business”“Transform Business” Mission Critical Confidence Required 9’s & protection Blazing-fast performance Organizational compliance Peace of mind “Run Business”

7. Optimize SQL Server for Hosted Private Cloud Services Grow Your Business to BI as a Service Expand Developer Community

8. Optimize SQL Server for Hosted Private Cloud Services Grow Your Business to BI as a Service Expand Developer Community

10. Meets mission critical high availability SLA Integrated Flexible RPO and RTO requirements Planned and unplanned downtime Local HA and disaster recovery A unified, simplified solution Easy to deploy and Manage Cost Effective HA hardware Utilization No idle systems Improve IT efficiency Reuse existing investment SAN vs.. DAS environments Efficient

11. Synchronous Data Movement Asynchcronous Data Movement Shared Storage, regional and geo secondaries AA AA AA AA AA Direct attached storage local, regional and geo target AA AA

12. Multi-database failover Multiple secondaries Total of 4 secondaries 2 synchronous secondaries 1 automatic failover pair Synchronous and asynchronous data movement Built in compression and encryption Automatic and manual failover Flexible failover policy Automatic Page Repair Application failover using virtual name Configuration Wizard Dashboard System Center Integration Rich diagnostic infrastructure File-stream replication Replication publisher failover Flexible Active Secondary Readable Secondary Backup from Secondary Automation using power-shell

13. Email TemplateBanner TemplateCampaign Resources

15. USER EXPERIENCECHOICE & BRANDINGPROVEN VALUE

18. Session Title/CodeDayTime VIS03: Winning with the CloudTuesday9:00 AM SCVK: Realizing Your Opportunity in the CloudTuesday12:00 PM and 1:30 PM AP01: Exploring Opportunities with the Cloud-Ready Information Platform and SQL Server Code Name “Denali” Tuesday2:30 PM AP12: How Infrastructure Partners Can Optimize SQL Server for Private Cloud Environment - Session II Tuesday4:30 PM SMB13: Expand your revenue footprint, win the hearts and wallets of your SMB customers through BI Wednesday3:00 PM CHP08: Licensing Updates that Enable Partner Hosted Cloud Business Opportunities Wednesday3:00 PM EX20: Driving Social Intelligence in SharePoint, Crescent and Denali Wednesday3:45 PM

19. Cloud Hosting Providers Track and Telco and Managed Services Track