5. 5 Products that have unbeatable ads Coca Cola is way bigger than Pepsi, so in most places people call Pepsi Coca Cola. iPod out names any Mp3 player because iPod is more used and well known. Visa is more used than master card so people usually call master card a Visa. Google is the biggest search engine, so many people mistake Bing for being part of Google. Kraft macaroni & cheese is one of the most popular brands when it comes to macaroni and cheese; many brands are just called Kraft macaroni & cheese.

6. Persuasive- to encourage people to switch brands Pioneering- to introduce a new product Reminder- to remind about a mature product

7. The 5 Ms of advertising Mission- objectives Money- to pay for the campaign Message- to be delivered Media- choice of advertising media Measure- measuring the impact

8. Main advertising media Cinema Internet Outdoors(billboards) Print Media- newspaper & magazine Radio Television