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http://www.bized.co.uk Copyright 2006 – Biz/ed The Marketing Mix
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http://www.bized.co.uk Copyright 2006 – Biz/ed The ___________ Mix
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http://www.bized.co.uk Copyright 2006 – Biz/ed The Marketing Mix The ____________________________ ________________________________ ________________________________ ________________________________ 7Ps – Price, ________, Promotion, _________, People, _________, Physical Environment Traditional 4Ps _________ to encompass growth of ______________
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http://www.bized.co.uk Copyright 2006 – Biz/ed Price
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http://www.bized.co.uk Copyright 2006 – Biz/ed Price Pricing Strategy Importance of: –knowing the _________ –_________ –keeping an eye on ________ Image copyright: www.freeimages.co.uk
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http://www.bized.co.uk Copyright 2006 – Biz/ed Product
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http://www.bized.co.uk Copyright 2006 – Biz/ed Product Methods used to ____________________ the product and increase sales or ________ sales more effectively to gain a competitive _________ e.g. –Extension strategies –Specialised ________ –New _______ –Improvements – ____ or otherwise! –Changed __________ –_____________, etc. Image copyright: www.freeimages.co.uk
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http://www.bized.co.uk Copyright 2006 – Biz/ed Promotion
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http://www.bized.co.uk Copyright 2006 – Biz/ed Promotion Strategies to make the ________ aware of the existence of a __________ or ____________ NOT just ______________
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http://www.bized.co.uk Copyright 2006 – Biz/ed Place
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http://www.bized.co.uk Copyright 2006 – Biz/ed Place The means by which __________ ____________ get from _______ to _______ and where they can be _________ by the consumer –The more places to ____ the product and the easier it is made to buy it, the ______ for the business (and the _________?)
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http://www.bized.co.uk Copyright 2006 – Biz/ed People
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http://www.bized.co.uk Copyright 2006 – Biz/ed People People ____________ the business –The image they present can be __________ –First contact often human – what is the __________ they provide to the customer? –Extent of training and knowledge of the product/service _______________ –Mission statement – how __________? –Do staff represent the desired culture of the ____________?
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http://www.bized.co.uk Copyright 2006 – Biz/ed Process
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http://www.bized.co.uk Copyright 2006 – Biz/ed Process How do people _________________? What _________ do they have to go through to acquire the ___________? Where do they find the ___________ of the ___________? –Contact –_____________ –Registration –_____________ –Form filling –Degree of ______________
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http://www.bized.co.uk Copyright 2006 – Biz/ed Physical Environment
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http://www.bized.co.uk Copyright 2006 – Biz/ed Physical Environment The __________, _______, or physical presentation of the ________________ –Smart/_______? –Trendy/retro/_________/old fashioned? –Light/dark/bright/___________? –Romantic/chic/___________? –Clean/dirty/unkempt/_________? –_________?
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http://www.bized.co.uk Copyright 2006 – Biz/ed The Marketing Mix Blend ___________ depends upon: Marketing ____________ Type of ____________ Target __________ Market structure Rivals’ ____________ Global __________ – culture/religion, etc. Marketing position Product portfolio –Product lifecycle –Boston __________
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