1. Services Marketing https://store.theartofservice.com/the-services-marketing-toolkit.html

2. Marketing Services marketing 1 Services marketing relates to the marketing of services, as opposed to tangible products. A service (as opposed to a good) is typically defined as follows: https://store.theartofservice.com/the-services-marketing-toolkit.html

3. Services marketing 1 Services marketing typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services https://store.theartofservice.com/the-services-marketing-toolkit.html

4. Services marketing 1 In exchange for money, time, and effort, service customers expect value from access to Good (economics)|goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved.Christopher Lovelock and Jochen Wirtz (2011), Services Marketing– People, Technology, Strategy https://store.theartofservice.com/the-services-marketing-toolkit.html

5. Services marketing - History 1 Services marketing first came into force in the 1980s when there was debate of whether the marketing of services was significantly different from that of products, and whether it should be classified as a separate discipline https://store.theartofservice.com/the-services-marketing-toolkit.html

6. Services marketing - History 1 By the mid 1990s, services marketing was firmly entrenched as a significant sub- discipline of marketing with its own empirical research and data, growing significance in the increasingly service sector dominated economies of the new millennium. New areas of study in the field opened up and were the subject of extensive empirical research. This gave rise to concepts such as the product- service spectrum, relationship marketing, franchising of services, customer retention, and others. https://store.theartofservice.com/the-services-marketing-toolkit.html

7. Services marketing - The 7 P’s of Services Marketing 1 The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services. https://store.theartofservice.com/the-services-marketing-toolkit.html

8. Services marketing - Promotion 1 The final three elements of the services marketing mix - people, process and physical evidence - are unique to the marketing of services. https://store.theartofservice.com/the-services-marketing-toolkit.html

9. For More Information, Visit: https://store.theartofservice.co m/the-services-marketing- toolkit.html https://store.theartofservice.co m/the-services-marketing- toolkit.html The Art of Service https://store.theartofservice.com