1. IP Capacity-Building Activities by the National Chamber of Commerce and Services of Uruguay Lic. Javier Peña Capobianco

2. Mission since 1867 To seek for the general interest of commerce and the entire private sector in the national economy and to offer a meeting point to deal with all sorts of licit activities. NATIONAL CHAMBER OF COMMERCE AND SERVICES OF URUGUAY

3. FUNDAMENTALS Development Added Value Innovation Competitiveness Intellectual Property

4. IPR, TRADE AND FDI IPR are associated with FDI and trade. There is a positive relationship between IPR, trade and FDI. Source of information: The impact of trade related-intellectual property rights on trade and foreign direct investment in developing countries OCDE, 2003.

5. LEADING COUNTRIES IN PCT FILINGS 2007 USA53.318 Japan27.725 Germany17.796 France 6.528 UK 5.543 China 5.462 Source of information: WIPO, PCT statistics.

6. INTERNATIONAL TRADE OF GOODS 2006 Exports: Germany:9.4% USA:8.7% China:8.1% Japan:5.4% France:3.7% Imports: USA:15.7% Germany: 7.5% China: 6.5% UK: 4.7% France: 4.3% Source of Information: SCiNet Corporation Science Network | The World Trade System

7. INNOVATION 36% of Uruguayan industrial enterprises declared that they had introduced innovations in the market o 6% introduced innovations with an international scope o 43% got innovative results for the local market o 54% had innovation results for their own company Source of Information: Survey of Industrial Innovation Activities, carried out by the National Office of Science, Technology and Innovation

8. INVESTIGATION AND SUCCESS The industrial innovating enterprises in Uruguay represents only 36% of all and concentrated: 80% of the sales added value, 82% of exports, carried out 78% of total gross investment. Source of Information: Survey of Industrial Innovation Activities, carried out by the National Office of Science, Technology and Innovation

9. Filings in 2007: 775 filing of patents, 27 by residents. 5295 filings of trade marks, 2223 by residents. IP IN URUGUAY

10. IP AND CHAMBERS OF COMMERCE

11. 1)Competitiveness Enhance the market value of firms. Add value to products or services. Gain revenues. CHAMBERS OF COMMERCE AND IP

12. 2) The innovation process Prevent competitors from copying products or services. Avoid duplication, obtain valuable technological information. Stimulate R + D + I. CHAMBERS OF COMMERCE AND IP

13. 3) Counterfeiting and piracy 4) International trade agreements 5) Foreign direct investment CHAMBERS OF COMMERCE AND IP

14. 6) New services and new members 7) The role in policy-making 8) Demonstrate leadership CHAMBERS OF COMMERCE AND IP

15. Chambers of Commerce, in different regions worldwide have started to put into practice different kind of services to support companies to take advantage of the lP system. Specialized services (technical assistant). Activities of diffusion (guides, magazines, Web sites, seminaries, etc). Grants to obtain the first IP right or to have technical assistants. CHAMBERS OF COMMERCE AND IP

16. OUR CHAMBER AND THE IP OBJECTIVES Principal: To promote at the entrepreneurial level a culture of IP, especially among SME, in order to improve their competitiveness and to stimulate the innovation. Specifics: To create the Center to Promote IP. To train professionals in the subject. To sensitize about the importance of the subject. To introduce specialized services.

17. CENTER TO PROMOTE IP Center to Promote Intellectual Property (CPIP) Center to Promote Intellectual Property (CPIP) WIPO - ICC - BASCAP NARI - NOIP - NCCR - NCFCP LOYERS - ACADEMY Awareness Networking Services NEOS Training COMPANIES - INNOVATORS

18. Training for the Chamber staff: Industrial Property in the Global Economy. WIPO/PRV, Stockholm, 2008. Intellectual Property and Companies. WIPO, Montevideo, 2008. Industrial Property in the Global Economy. WIPO/PRV, Tunis, 2008. Workshop on Practical Intellectual Propriety Issues for Small and Medium Sized Enterprises Support Institutions. WIPO, Geneva, 2006. Visits to Italia and Finland, 2006 y 2007. OUR CHAMBER AND THE IP

19. Awareness: Web site and space in our newsletter. Guides: IP and companies. Seminars and workshops. OUR CHAMBER AND THE IP

21. Seminars and workshops Innovation and Project of Technology. NARI, NCCS, 2008. Trade Marks and International Trade. IBS, 2008. The Impact of Piracy in the Society. IBS, 2008. National workshop about TRIPS. WTO, 2007. IP and International Trade. IBS, 2007. Seminars about Trade Marks. WIPO, DNPI, 2007. Regional Forum for the Promotion of IP in the SME Agro-alimentary. WIPO, DNPI, 2006. How to increase the value of firms? The SME and the IP. WIPO, Unioncamere, 2006. Services of IP designed for SME. WIPO, Unioncamere, 2006. OUR CHAMBER AND THE IP

22. International networking: IP Training workshop for chamber of commerce and other business support organizations, WIPO, ICC. Geneva, 2008. Regional Meeting about the challenge of IP for the LA Chambers of Commerce, WIPO. Lima, 2008. 5 th World Chamber Congress, ICC. Istanbul, 2007. Task force group to create an IP toolkit. ICC, Paris, 2007. OUR CHAMBER AND THE IP

23. Commercial evaluation. Intangibles valuation. Analysis of patentability. Research in data bases. Identification and diffusion of technology demands. CENTER TO PROMOTE IP Preparation and negotiation of contract of technology transfer. Identification of sources of financing. Identification of intangibles assets. COMPANIES - INNOVATORS

24. Next steps: Specialization Programme for Professionals: Management of IP Assets. Guide about services in IP for Chambers of Commerce and pilot project. Study to analyze the impact of Piracy. Campaign of diffusion. OUR CHAMBER AND THE IP

25. LESSONS LEARNT To realize about the importance of the subject. To act in collaboration with other institutions. To involve all the actors. To lead by action.

26. Thank you!!! Javier Peña Capobianco jpc@cncs.com.uy www.cncs.com.uy