1. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT Jeju, Republic Of Korea December 13 – 14, 2007

2. USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT Jeju Island, Republic Of Korea December 13 – 14, 2007 Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia Presented by : PUTRI NILLI SAFINAZ Omar Din Assistant Registrar of Trade Mark Intellectual Property Corporation of Malaysia (MyIPO) 32nd Floor, Menara Dayabumi, Jalan Sultan Hishamuddin 50623 Kuala Lumpur, Malaysia E-mail : putri@myipo.gov.my Tel : +603 2263 2080 Fax : +603 2263 4521 MyIPO OVERVIEW

3. USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO OVERVIEW Intellectual Property Corporation of Malaysia MINISTER DOMESTIC TRADE & CONSUMER AFFAIRS DIRECTOR GENERAL BOARD OF DIRECTORS DEPUTY DIRECTOR (CORPORATE) DEPUTY DIRECTOR (INDUSTRIAL PROPERTY) PLANNING & CORPORATE SERVICES DIVISION PUBLIC RELATION UNIT PATENT DIVISION LEGAL ADVISORY UNIT INTERNAL AUDIT UNIT CORPORATION SECRETARIAT UNIT FILE MANAGEMENT UNIT SARAWAK BRANCH FINANCIAL SECTION MANAGEMENT SERVICES DIVISION INFORMATION TECHNOLOGY DIVISION COPYRIGHT & IC LAYOUT DESIGNS DIVISION ADMINISTRATION & HUMAN RESOURCES SECTION FORMALITY SECTION EXAMINATION (ENGINEERING) SECTION TRADE MARK DIVISION INDUSTRIAL DESIGNS DIVISION GEOGRAPHICAL INDICATION DIVISION EXAMINATION (APPLIED SCIENCE) SECTION FORMALITY SECTION SEARCH & EXAMINATION SECTION APPEAL SECTION POST REGISTRATION & EX-PARTE HEARING SECTION OPPOSITION SECTION SABAH BRANCH INTELLECTUAL PROPERTY TRAINING CENTRE (IPTC) ORGANISATION CHART

4. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO FUNCTIONS Registration of industrial properties trade marks, patents, industrial designs and geographical indications USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW

5. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO FUNCTIONS Providing accessible information on IP and other related matter for public reference Providing and enhancing public awareness on the importance of IP USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW Advising the Minister on matters related to IP

6. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO OUTREACH AND SUPPORT ACTIVITIES The Role of Intellectual Property Training Centre (IPTC) Trains and assists public, private sectors and SMEs Programs – seminars, training, workshops USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW

7. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO OUTREACH AND SUPPORT ACTIVITIES IP Awareness Programs Public Relations Unit Collaborations with government agencies and SMEs institutions Programs – road shows, exhibitions, publication and advertisement Communication and Information mediator USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW

8. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia MyIPO OUTREACH AND SUPPORT ACTIVITIES National IP Day 26-30 April of every year Programs – seminars, exhibitions, innovation contests, shows and performances, etc National IP Policy (NIPP) Instill IP culture among business and industrial communitiy Strategies supporting SMEs in exploiting IP USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW

9. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia IP is way of life Effective IP exploitation is the key to enhance prosperity National competitiveness to become a developed nation by the year 2020. USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT MyIPO OVERVIEW

10. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT Intellectual Property Corporation of Malaysia CONTACT US INTELLECTUAL PROPERTY CORPORATION OF MALAYSIA 32 ND FLOOR, MENARA DAYABUMI JALAN SULTAN HISHAMUDDIN 50623 KUALA LUMPUR MALAYSIAhttp://www.myipo.gov.my Tel : +603 2274 2100 Info : +603 2274 2198 (info) Helpdesk : +603 2274 5113 Fax : +603 2274 1332/ +603 2263 4521

11. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT Jeju Island, Republic Of Korea December 13 – 14, 2007 Presented by : MASLINDA ZULKIFLY Manager Small and Medium Industries Development Corporation (SMIDEC) SMIDEC OVERVIEW

12. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW OUTLINE OF PRESENTATION About SMIDEC Profile of SMEs Challenges faced by SMEs Financial Assistance Programme SME Development Programmes

13. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW ABOUT SMIDEC

14. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW SMIDEC Established under the Parliamentary Act, 539 on 2 nd May 1996 An agency under the Ministry of International Trade and Industry Focal point for the overall development of SMEs in the country Provides capacity building programmes and assistance through fiscal and non-fiscal incentives

15. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW VISION To be the Leading Organisation in Developing SMEs that Contribute to the Economic Growth and Enhancement of Malaysias Competitiveness

16. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW MISSION To Transform SMEs to be Vibrant, Competitive and Resilient and to be Fully Integrated into the Manufacturing and Services Sectors To nurture 2000 dynamic and competitive SMEs annually KPI

17. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW FUNCTIONS OF SMIDEC

18. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW FUNCTIONS Promote, Coordinate and Implement Programmes for the Development of SMEs Forge Industrial Linkages Between SMEs and Large Companies/Multinational Corporations (MNCs) Implement, Coordinate and Monitor Financial Assistance Schemes Provide Technical and Advisory Support Services Collaborate with Other Local and International SME-related Agencies

19. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW PROFILE OF SMEs

20. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW DEFINITION OF SMEs Manufacturing, Manufacturing Related Services and Agro -based Industries Annual sales turnover < USD7.6 million OR Full time employees < 150 Services, Primary Agriculture, Information And Communication Technology (ICT) Annual sales turnover < USD1.5 million OR Full time employees < 50 Manufacturing, Manufacturing Related Services and Agro -based Industries

21. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW TOTAL ESTABLISHMENTS OF COMPANIES BY SIZE 4,542 (0.8%) 12,694 (2.3%) 100,561 (18.2%) 435,052 (78.7%) LARGE MEDIUM SMALL MICRO Census of Establishments & Enterprises 2005 DOS - Dec 2005 TOTAL ESTABLISHMENTS: 552,849

22. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW DISTRIBUTION OF SMEs BY SECTOR Manufacturing 39,376 (7.2%) Agriculture 34,225 (6.2%) TOTAL SMEs : 548,307 Services 474,706 (86.6%) Census of Establishments & Enterprises 2005 DOS - Dec 2005

23. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW CHALLENGES FACED BY SMEs

24. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW Lack of awareness Limited access to financing Technical Capabilities & Advisory services Source: Industrial Master Plan 3 (IMP3)/SME Development Blueprint

25. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW FINANCIAL ASSISTANCE PROGRAMMES

26. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW 50% of the approved project cost is borne by the Government Matching Grant Low interest rate Longer repayment period Soft Loan FINANCIAL ASSISTANCE PROGRAMMES

27. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW Matching Grant Product and Process Improvement Certification and Quality Management Systems Development and Promotion of Halal Product Enhancing Product Packaging RosettaNet Standard Implementation Market Development

28. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW MATCHING GRANT FOR PRODUCT AND PROCESS IMPROVEMENT ( Max : USD151,515 per application ) Provides grant to SMEs for : - Product Development - Product Improvement and - Process Improvement, which covers the following : Expenses related to Intellectual Property includes: Technology Feasibility Studies Fees for technology transfer Development of prototypes and system design Product registration Marking and labeling Initial patent registration/patent search/ IP Protection

29. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW MATCHING GRANT FOR ENHANCING PRODUCT PACKAGING ( Max : USD60,606 per application ) Designing and improving product packaging and labeling through appropriate packaging technology Eligible Expenses related to Intellectual Property includes: Related costs and services for designing, packaging, marking and labelling Trade mark and patent registration

30. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW OTHER ACTIVITIES RELATED TO INTELLECTUAL PROPERTY RIGHTS

31. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW GLOBAL INNOVATION RESERCH CENTRE (GIRC) SME EXPERT ADVISORY PANEL (SEAP) NATIONAL SME INNOVATION FOCAL POINT SKILLS UPGRADING PROGRAMME OTHER ACTIVITIES RELATED TO INTELLECTUAL PROPERTY RIGHTS:

32. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW SMALL AND MEDIUM INDUSTRIES DEVELOPMENT CORPORATION Level 20, West Wing, Menara MATRADE Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur Info Line : 1-300-88-1801 Tel : +603-6207 6000 Fax : +603-6201 6564 www.smidec.gov.my Contact Us

33. Small and Medium Industries Development Corporation Intellectual Property Corporation of Malaysia USING IP PANAROMA FOR BUILDING CAPACITY OF SMALL MEDIUM-SIZED ENTERPRISES (SMEs) FOR STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT SMIDEC OVERVIEW THANK YOU