1. WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES Marina Sauzet WIPO SME Division LAGOS, June 2010

2. OUTLINE Introduction to WIPO SMEs Division: Background and actual situation Strategies and Activities Activities and opportunities for Vietnam

3. UN specialized agency with headquarters in Geneva Dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest Was established by the WIPO Convention in 1967 Director General is Francis Gurry Introduction to WIPO

4. Background In September 2000, the WIPO Assemblies approved the creation of a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide SMEs Division established in October 2000 Main objective - Enable the greater and more effective use of IP asset management strategies by SMEs for strengthening their competitiveness, especially in developing countries, LDCs and countries with economies in transition

5. Actual situation… A team dedicated to provide technical assistance and capacity building activities to IP Offices and SMEs support institutions in the world…

6. Strategies / Activities INFORMATION TRAINING ACTION ASSESSMENT

7. Strategies / Activities – Assessment Understand IP needs of SMEs -Identify barriers to their effective use of the IP system - Identify gaps in IP services to SMEs - Assess the quality/effectiveness of existing tools on IP for SMEs -Identify best practices on IP asset management for SMEs -Analyze case studies on use/non-use of IP by SMEs. WIPOs Needs Assessment Survey of 2008/09 Standardized methodology for survey/studies on IP for SMEs (expert group meeting in September 2009) Pilot projects in 6 countries: SA, Tanzania, Brazil, India, Jordan, Poland

8. Strategies / Activities – Information WEBSITE: www.wipo.int/sme/en www.wipo.int/sme/en Objective: demystify IP for SMEs Page views from January 1, 2009 to December 31, 2009: 1,879,689 / 863,252 views in 2008 An increase of 54%

9. Strategies / Activities – Information Monthly e-publication: http://www.wipo.int/sme http://www.wipo.int/sme Contents: useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations 33,743 Subscribers Newsletter

10. Nearly 100 case studies of SMEs that have successfully used the IP system to enhance their competitiveness Strategies / Activities – Information

11. Case Studies

12. Strategies / Activities – Information Objective: Identify successful mechanisms for making IP rights more accessible and relevant to SMEs. Share this information and facilitate interaction among institutions involved in such activities Encourage the wider adoption and further refinement of "best practices". Information on policies, programs, projects and activities implemented by IP offices, ministries, chambers of commerce, SME associations, incubators, science parks, universities and other relevant partners and SME support institutions. Best Practices

13. Strategies / Activities – Information IP tool box –IPR, its Commercialization, management and protection IP and business strategies Smart start http://www.ipaustralia.gov.au/smartstart /index.htm IP issues in starting or buying a business Case studies Best Practice: IP Australia

14. Strategies / Activities – Information -A diagnosis of the current state of the company regarding its needs in relation to industrial property -A prospective view based on an understanding of the development prospects of the company and an understanding of the competitive advantages which can be created by industrial property -Recommendations and avenues for action Best Practices: INPI France

15. Strategies / Activities – Information Workshops for businesses SurfIP – IP database search tool IP Management for SMEs Program SCOPE IP, a diagnostic tool to help businesses understand their existing IP Management status and possible strategic IP options Intellectual Property Management Capability Development IP Audit IP Education and Training IP Intelligence and Research IP Portfolio Management IP Strategy IP Valuation Licensing Funding support is available up to 50% of costs Best Practices Singapore - IPOS

16. Strategies / Activities – Information Awareness creation through seminars and workshops Publications Patent Information Documentation Centre (PIDC) Assist local inventors patent their inventions The inventor is assisted and guided in the completion of a patent application form. NOTAP conducts a global search through the PIDC. If the conditions of patentability are met NOTAP submits the Application to the IP office and pays the relevant registration fees and processes it at the Patent Registry until the certificate is issued; National Office for Technology Acquisition and Promotion - Nigeria

17. Easy to read, practical, business friendly guides Strategies / Activities – Information

18. One or more guides, completed or ongoing in the following 60 countries: Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic Peoples Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam, 16 members countries of the OAPI (combined, single version) Strategies / Activities – Information Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures. Translation and/or Customization projects

19. Algeria Macedonia mozambique Uruguay Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures. Over 20 countries have completed such translations and adaptations. Around 20 more have signed agreements and are in the process of completing. Translations and/or adaptation projects

20. Strategies / Activities – Training Basic ModulesAdvanced Modules 1. Importance of IP for SMEs 2. Trademarks and Industrial Designs 3. Invention and Patent 4. Trade Secrets 5. Copyright and Related Rights 6. Patent Information 7. Technology Licensing in a Strategic Partnership 8. IP in the Digital Economy 9. IP and International Trade 10. IP Audit 11. Valuation of IP assets 12. Trademarks licensing Free Access through Internet: http://www.wipo.int/sme/en/multimedia/ http://www.wipo.int/sme/en/multimedia/ Distribution of IP PANORAMA CD to member states and partners Target audience: Entrepreneurs, employees of enterprise, especially SMEs and SMEs support institutions; University students, including students of engineering, MBA schools or law schools, and various other educational institutions; General public and policy makers IP for Business Course Distance learning programs: IP Panorama multimedia Toolkit

21. Strategies / Activities - Action Events

22. Strategies / Activities – Action Offensive use of IP by SMEs Country competitiveness = SMEs competitiveness (90% of SMEs in the world) Focus on « collectives » and/ or approaches by sectors Economy of scale with the sharing of resources (R&D, innovation, marketing), creation of common goal, possibility of creation of clusters brand. Four fundamental questions : Where are we ? Where do we want to go ? How to go ? With whom do we want to go?

23. Strategies / Activities – Action (3) Sector Opportunities and Threats Products Strengths and Weaknesses Competitive Advantage With IP Take Advantage of Improve on Capitalize on Minimize Approach by sectors (Using IP for clusters development)

24. Strategies / Activities – Action Partnerships private / public (Universities, research centers, private companies With whom do we want to go? Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and associated institutions in a particular field that are present in a nation or region. Clusters arise because they increase the productivity with which companies can compete Cluster as a tool for economic development.

25. Strategies / Activities – Action Patent mapping approach by Toryod in Thailand to enhance clusters competitiveness http://www.toryod.com Patent Map are widely used to facilitate the work of the Experts which analyze, select and comment the most relevant data. Toryod in Thailand use widely this technique to map patents coming from various fields relevant with the cluster policy developed by the country for the improvement of existing products or services (green tea, palm oil, coconut…) Partnerships are key for the clusters competitiveness

26. Strategies / Activities – Action After Nollywood and the financial services… which area could be developed in Nigeria with IP? What is the branding strategy of Nollywood? How technological innovation can contribute to the international success of Nollywood?

27. THANK YOU FOR YOUR ATTENTION Marina Sauzet www.wipo.int/smes marina.sauzet@wipo.int