1. Learning Objectives Learning Objectives Consider essay structure in relation to timed trailer essays Consider essay structure in relation to timed trailer essays Continue to develop general knowledge of film marketing Continue to develop general knowledge of film marketing Develop detailed understanding of the conventions of film magazine front covers Develop detailed understanding of the conventions of film magazine front covers

2. Essay feedback Structure and grammar generally needs improving: Structure and grammar generally needs improving: – Introduction – Main Body – Conclusion – Spelling/sentence structure More varied mention of conventions would have helped some of your marks More varied mention of conventions would have helped some of your marks

3. Essay feedback Do not be too disheartened by your grades! Do not be too disheartened by your grades! Your knowledge and understanding will develop over the year Your knowledge and understanding will develop over the year

4. Exemplar work Read through the sheet given to you and discuss in pairs these questions: Read through the sheet given to you and discuss in pairs these questions: – How is it different to your essay? – What techniques does it use that you could use in your next essay?

5. The Magazine Form The Magazine Form Whatever the genre and target audience most magazines conform to a set of formal conventions. Whatever the genre and target audience most magazines conform to a set of formal conventions. Have a discernible front cover with main image and masthead etc Have a discernible front cover with main image and masthead etc Have a contents page Have a contents page Include adverts Include adverts Feature articles Feature articles Can you think of any other conventions? Can you think of any other conventions?

6. Film Magazine conventions Interviews Interviews Latest news Latest news Reviews of cinema, DVD and soundtrack releases Reviews of cinema, DVD and soundtrack releases Can you think of any others Can you think of any others

7. Importance of Front Covers Think about the number of magazines competing for your attention in a large WHSmiths for example. The front cover has to appeal. Think about the number of magazines competing for your attention in a large WHSmiths for example. The front cover has to appeal. The magazine front cover performs a crucial role in enticing a reader to the publication. The magazine front cover performs a crucial role in enticing a reader to the publication. A strong sense of the contents and style of the magazine must be conveyed by their front cover. A strong sense of the contents and style of the magazine must be conveyed by their front cover.

8. ANALYSING MAGAZINE FRONT COVERS Tone and Style: Tone and Style: –Explain why particular typefaces, types of graphics and other stylistic conventions are used? Sell-lines/Splash/Slogan Sell-lines/Splash/Slogan –Explain the purpose and effectiveness of these Masthead Masthead –Connotations/ puns of title, font, size and colour

9. Continued…… Competitions and freebies Competitions and freebies –Why do the magazine include these? Main Image Main Image –Use of a famous actor - what kind of representation? How do they pose? Target Audience Target Audience –Who do you think the target audience is? –How does the reader interact with the magazine? –What else appears on the cover?

10. Sell lines: Football and cars; ‘premiership star cars’ Girls: soapbabes, Abi Titmuss, Junk food: Free fry up offer, Crime: ’notorious serial killers’ Language Informal/Sensational Language- ‘soapbabes’ Form: Larger than A4 Style: Glossy, vibrant primary colours, tabloid. Boxes and banners. Target Audience Male Age: 18-30 Representation ‘Sexualised Images of femininity-Soap Stars in bikinis, male fantasies. Approachable ‘girls next door’ Images of iconic footballers, Rooney etc. and their flash motors. ‘ ‘Nuts’ – connotations of testicles, the nuts or the bollocks meaning very good! Also nuts a little zany crazy, not serious.

11. Sell lines: ‘’meet the joker’ ‘PLUS!’List of films- new releases. Language Informal/Direct address quote. Form: Larger than A4 Style: limited colour scheme, house style. Style: limited colour scheme, house style. Target Audience Male Age: 18-35 Image Sinister image of ‘The Joker’ form ‘Batman: The Dark Knight’ Photography Long shot in a seated pose which is unusual. A production shot form the film. Why? ‘Empire’ – connotations of Grandness. Also an old cinema name

15. Front Cover Analysis Annotation task: From the magazine front covers annotate using post its – focus on the key technical and linguistic aspects Annotation task: From the magazine front covers annotate using post its – focus on the key technical and linguistic aspects

16. Task Compare and contrast techniques used on 2 film magazines of your choice Compare and contrast techniques used on 2 film magazines of your choice Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORK Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORK

17. Task Compare and contrast techniques used on 2 film magazines of your choice Compare and contrast techniques used on 2 film magazines of your choice Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORK Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORK

18. Watch Film Marketing Documentary Watch Film Marketing Documentary Take notes about: Take notes about: –Anything new you have learnt about how a film might be marketed –Any marketing techniques that you thought were particularly effective/ineffective