1. Benchmarking The F.I.L.M. Project

2. FORCE FORCE was founded on the principle that no one should have to face hereditary breast and ovarian cancer alone. A national non-profit dedicated to improving the lives of individuals and families affected by hereditary breast and ovarian cancer.

3. Main Graphic: Cancer Ribbon Color Scheme: Soothing teal and pink, utilizes shading Other Graphics: Hands, women, nature

6. Content Brochure: Immediately provides mission statement and services Promotes website and other sources of information Provides quotes from a doctor, an author, cancer patient Positioning: Unique The only national non-profit dedicated to improving the lives of individuals and families affected by hereditary breast and ovarian cancer. Message : You’re not alone. We’ll give you support. “You don’t need to face this alone. FORCE is here for you!”

7. For My Mama Compassionate photographers from the community share their gifts with the families that are being impacted by the burden of childhood cancer. Each photographer graciously donates a professional photo shoot and the entire portrait collection on a photo CD with copyright privileges for the family to enjoy for years to come.

8. For My Mama Main Graphic: A photo of a child’s hands making a heart Color Scheme: Grayscale with yellow Other Graphics: Children and family photos, hearts, calligraphy writing

9. Content Information: Heart-warming story about the founder’s experience with cancer Promotes family and welcoming atmosphere Information about the service and how to qualify for the service Positioning: Giving Compassionate photographers from the community share their gifts with the families. Each photographer graciously donates a professional photo shoot and the entire portrait collection on a photo CD with copyright privileges for the family to enjoy for years to come. Message : Free Gift We offer this priceless gift to the families of the children who are currently being treated for cancer or who have survived cancer, at no charge.

10. HopeKids HopeKids is a nonprofit charitable organization with the personal desire to reflect God's love and compassion in our own lives by caring for those in need. Everything we do is about hope. It is about surrounding these remarkable children and their families with a message that hope is a powerful medicine and that we will come alongside them to walk through this together. It is our heart. It is our message. It is our mission.

11. HopeKids Main Graphic: HopeKids with a handmade sun and initiatives Color Scheme: Primary colors, especially green Other Graphics: Photos of children, the word “Hope”

15. Content Information: Information about the program, its events, and accounts from members Promotes a community of support Information about the service and how to qualify for the service Positioning: Unique We have a uniquely powerful, support community. Our community of children and their families get involved in each other's lives. Message : Healing Hope is a powerful medicine.

16. The SCAR Project The SCAR Project is a series of large-scale portraits of young breast cancer survivors shot by fashion photographer David Jay. Primarily an awareness raising campaign, The SCAR Project puts a raw, unflinching face on early onset breast cancer while paying tribute to the courage and spirit of so many brave young women.

17. Information: Name of the project Information about the events Positioning: Honest Straight forward: Absolute reality Message : Awareness and Strength

23. Provides grants for support programs, early detection screening, emotional and educational services Securing resources for organizations, including those supporting underserved communities Offering healing opportunities through our events for those living with breast cancer