2. Leveled Literacy Intervention 2014 Bringing Back #1

3. Agenda How are we doing? What’s new / What’s coming K-2 vs. 3-6 Applying the 7 Steps Who is buying in 2014? Bringing Back

4. 4 Market Penetration by System by Schools

5. What’s New from F & P Reading Record Apps BASLLI

6. Changes to Technology Package No More Data Management CDs No More Lesson Resource CDs New Online Data Management for BAS/LLI Fall 2014

7. Booster Packs – Fall 2014 Orange Booster Pack Levels D & E 40 Titles and Lessons Green Booster Pack Level K 20 Titles and Lessons

9. New Systems Grades 5-6 144 Lessons Levels R-W (same format and price as Red and Gold) Fall 2014Fall 2015 Grades 6-12

10. Buy Now & Save February 1 – March 31 st Buy at 2013 Price 8% increase on April 1st

11. The Future?

12. Brand Goals & Mission Rebrand Goals  Brand Awareness  Brand Extension  Pre-seed the market  Eye towards market landscape and market segmentation Brand Mission: Raise student achievement by building teacher expertise Brand Goal: Systemic literacy change/growth in schools

13. Brand Identity An instructional approach to literacy underpinned by a shared vision

15. K-2 vs. 3-5 K-23-5 Student Books (Orange 70, Green 110, Blue 120) Student Books 144 per system, plus 5 novels, optional Choice Library 40% nonfiction, 60% fiction60% nonfiction, 40% fiction Take Home BooksBorrow Books Book BagPortfolio Word CardsMagnetic Word Cards Writing BooksLiteracy Notebook

16. K-2 vs. 3-5 K-23-5 30 Minutes Daily45 Minutes Daily 3 Students Per Group4 Students Per Group Odd-Even Lesson Framework Novel Study (4 Days Per Level) Optional Test Prep (4 Days Per Level)

17. Systems, Grades, Levels Grades K-2Grades 3-5 Orange System (K) Levels A-CRed (3) Levels L-Q Green System (1) Levels A-JGold (4) Levels O-T Blue System (2) Levels C-NPurple (5-6) Levels R-W Sept. 2014 Teal (6-12) Levels U-Z Sept. 2015

18. Define Solution PresentClose Account Management What: Goals and Objectives What are the top 2-3 priorities within the [Account]? Who: Org Chart Who has been tasked to address the priorities? How: Access Are the contacts accessible? Do I need a sponsor to get a meeting with the decision maker? Confirm Goals and Objective ex: I found the following [X number] of items are a priority for you, I’d like to discuss them further. Validate Current Solutions What kind of impact has it made? And what are the gaps in the current solution? Confirm customer motivation to consider a new solution Assess the customers’ appetite to address the problem? Is this a priority? Define Decision Making Criteria What are the top 2 to 3 things that are important to you? Identify Decision Making Process What’s the next step? Uncover Compelling Event What are the factors driving this need at the present moment? Outline Solution with Customer Connect benefit and value Define Ability to Execute Do we have the expertise and the right process, people, or product to deliver? Does the customer have the right things in place to execute? Resource Allocation What are the resources I need to pull together to successfully respond to customer? Communicate Solution Articulate payoff and impact Differentiate Solution What’s my special sauce? What are the unique aspects of the solution? Roadmap for Success What are the key imperatives required to achieve our desired outcome? Here are the three things you need to know… Surface Concerns or Barriers What are the possible roadblocks that will prevent the customer from moving forward? Finalize Agreement What are the terms, conditions, and processes? Discuss Next Steps What are the actions we need to take to launch? Implementation What are the essential elements required for fidelity of implementation? Build and Extend Relationships What is the experience of my existing customers? And how can I leverage my relationship equity to serve others? Identify Additional Customer Priorities What are the actions we need to take to advance? Pre- Qualify Pre- QualifyDiscoveryQualify

19. DiscoveryQualify Define Solution PresentClose Account Management Are they ready? Have we mined for district data? Have we identified/engaged the person with the budget? Can we network them with another district? Tackle the price misconception right away Efficacy Quality of Planning and Implementation Capacity to Deliver Prepare them for physical delivery Have we presented the professional development and written it into the proposal? Will they require additional PD books and training?

21. Why They Won’t Budge We’re already doing something No staffing No money i.e. it’s too expensive Different priorities this year

22. Why Buy More Than One Grade? Intervention is never “done” New ELLs are always coming into the system You can’t use one LLI system to address other grades Prepare for district/provincial tests

23. The Candidates Implemented only one grade Only partially implemented in some schools Chronic pilots Doing their own thing No money No staff No clout/No money

24. English Language Learners Special Education/RTI Guided Reading Impact on Teaching Assessment Networking Data Study / Partner PD Services PLCs Improvement on provincial test scores Aboriginal Learners Home/School Reading Recovery Cost Savings Efficacy F&P Research Embedded PD Low Achieving Schools Book study Special Sauce(s)

25. Customer Key Contact or New Contact What Step? What’s the barrier? What problem can we help them solve? What’s your strategy for this customer 2014?

26. Thank you!