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Published byArnold Robertson Modified over 9 years ago
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The Movie Poster
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The “Star” Cover Shot/graphic Tagline Title Acting & production credits Release Date
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The Star Every film needs a star. Genre films aimed at a certain audience nearly always feature at least one big name star, usually in some kind of ‘heroic’ pose.
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The cover shot Cover shots nearly always feature the star in a pose that “echoes” some aspect of the film’s theme or storyline. Use the maximum resolution possible for your cover shot. Cover shots are heavily photoshopped/edited and designed to get the viewer’s attention
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Colours Colours used in a movie poster are carefully chosen to communicate the mood of the film.
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Composition The arrangement of elements in the cover shot communicates the relationship of the main characters in the film.
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Tagline The ‘tagline’ is a memorable short phrase that sums up the tone or premise of the film.
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Title, credits and release date The film’s title can be any font style, as long as it’s clear and easy to read. Taglines, film credits and release date are ALWAYS a sans serif font such as Arial Narrow. use all lowercase for titles and uppercase for names. For example: ‘directed by JOHN DOE’ or ‘starring ALICE and BOB’
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The Layout Most movie posters follow the same general format: The lower fifth is reserved for production and acting credits. This is called the “billing block” The title generally takes up about a fifth of the total page height The cover shot/graphic forms the background of the poster. All other elements are overlaid onto the cover shot. This gives the composition DEPTH.
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