1. Marvel Enterprises & Oracle

2. Marvel’s History 1961Marvel Comics born with debut of Fantastic Four 1960-70X-Men, Spider-Man, Hulk and others born 1991Marvel goes public as MRV 1996Marvel files for bankruptcy 1998Marvel reborn as MVL 2002-presentTurnaround story complete with huge theatrical hits Spider-Man and X-Men

3. Marvel Stats Library of over 5000 characters Sales in 2004 of $513 million * Market value of $2.4 billion * Approximately 230 employees * as of 4Q 2004

4. Marvel’s Structure PublishingToysStudioLicensing Approximately 60-70 titles published per month Net sales in 2004 of $86 million 13% of publishing revenue from mass-market sales

5. Marvel’s Structure PublishingToysStudioLicensing Outsourced toy manufacturing Net sales in 2004 of $213 million New In-Licensing Agreements

6. Marvel’s Structure PublishingToysStudioLicensing Existing Licensing Agreements with Major Studios Direct to Video Animated Films Recently Announced In-House Production of Movies

7. Marvel’s Structure PublishingToysStudioLicensing Over 500 Active Licensees Net sales in 2004 of $215 million Best in Class partners in every major category

8. Marvel Enterprises Global Licensing System Rights & Royalties Management

9. The Challenge Non-linear approvals Complex rights structure Guarantee Tracking Variable rates and payments Management requires reports

10. The Issues Manual workflows Unstructured Rights Tracking Non-integrated Financials Inefficient Royalty Processing Difficult to aggregate data

11. The Solution Quoting Approval Workflow Detailed Rights Configuration Service Contracts Integration Custom Royalty Engine Discoverer Reporting

12. Royalty Processing and Management Accounting & Compliance Research Check Rights Availability Check Rights Availability Financial Review Executive Approval Legal Review Execution of Contract Final Product Approval Licensing Sales Department Executive Initial Licensee / Agent Discussions Consumer Products Group Marvel Signature Royalty Submission Manage Royalty Reports Legal T ’ s & C ’ s Legal Brand Assurance Product Approval Product Review / Brand Integrity Legal IP Assets to Licensee Product / Sample Submission Validate Rights Confirm Royalties Calculations Deal Memo Creation Process Flow Players Access Repository Collision Checking Deal Approval/Legal Review Customer Research Customer Research Deal Memo Creation Deal Memo Creation Finance Brand Assurance Licensee Proactive Targeting of Rights or Licensees Using Rights repository Manage Royalties & Open Invoices Manage Royalties & Open Invoices Finance Assure Compliance Assure Compliance Legal Finance Deal Creation / Negotiation Royalty Management Royalty Management Billing Schedule Upfront Payments Deal Approval/Legal Review … Cont.

13. Marvel Enterprises Oracle Initiatives Publishing Toys Human Resources Possibly ECM

14. Publishing Vendor Management & Scheduling Order Management & Shipment Invoicing & Revenue Recognition Talent Work Tracking Payment Processing Workflow & Alerts

15. Toys Demand Planning Procurement Multi-Currency Revenue Expense Tracking Logistics Management Warehouse Management

16. Human Resources Central HR Data Repository ADP Integration Incentive Compensation Workflow & Alerts Future Self-Service Access

17. Enterprise Content Management Potential Oracle Solution Integration with Licensing System Brand Assurance & Production Workflows Archiving Process and SAN Portal for Digital Asset Access and Product Submissions Reporting

18. “With great power comes great responsibility”