1. © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes

2. Two Questions: $$$ and People? Source: Craigslist.com 1

3. © IDM Academy 2008

5. Demographic MySpace game 12 – 17 18 – 24 25 – 34 35 – 54 54+ - Comscore, Aug. 2006

6. YouTube, 55%, 35 – 64

7. 12m

8. © IDM Academy 2008 18% 18 – 34 (Males = 50+)

9. © IDM Academy 2008 8 social web commandments 1.Participate 2.Be authentic 3.Be transparent 4.Be helpful 5.Be remarkable 6.Pull, don’t push 7.Act fast 8.Be brave

10. © IDM Academy 2008 #1 Participate

12. © IDM Academy 2008 #2 Be authentic

13. © IDM Academy 2008

17. Real content (drop the polished crap)

18. © IDM Academy 2008 #3 Be transparent

19. © IDM Academy 2008

22. #4 Be helpful

23. © IDM Academy 2008

25. RSS 7

26. © IDM Academy 2008 #5 Be remarkable

27. © IDM Academy 2008

28. Mobile firm Orange is using a GPS-equipped bull in a promotion to give away Glastonbury tickets.OrangeGlastonbury The bull will have a GPS system attached to its neck and will be placed in a field with a webcam in each corner. Contestants will be able to log onto the Orange website and take a guess at where the bull is going to be at 3pm each day. If they are right they can win tickets to the festival. "We have been sponsoring Glastonbury for a few years and thought we would try something different," said Orange spokesman Matt Sears.

29. © IDM Academy 2008

30. 2 weeks – 6,500 members, 800,00 daily page views 6 weeks – 18,000 members, 1.5 m comments, 10 m page views

31. #6 Pull, don’t push

32. © IDM Academy 2008 Sony Bravia: case study

33. © IDM Academy 2008 1% 10% 89%

34. © IDM Academy 2008 Bravia sold out in the UK Ad downloaded 20,000 times in first eight weeks > 3m unique users visited Sony website Visitors downloaded Sony branded screen savers, photos and the audio track

35. © IDM Academy 2008 Creative commons You can use CC to change your copyright terms from: "All Rights Reserved" "Some Rights Reserved."

36. © IDM Academy 2008 #7 Act fast

37. © IDM Academy 2008 #8 Be brave

38. © IDM Academy 2008

39. You MUST read: The Wisdom of Crowds – James Surowiecki Tipping Point by Malcolm Gladwell Anything by Seth Godin The Cluetrain Manifesto by various The Long Tail – Chris Anderson The 17 Rules of Social Media Optimization The New PR Wiki Any online marketing blog (Seth Godin = v.good)

40. © IDM Academy 2008 Ebook: http://www.nixonmcinnes.co.uk/ebooks/ Social Media Agency: http://www.nixonmcinnes.co.uk Blog: http://blog.willmcinnes.co.uk Email: will@nixonmcinnes.co.uk Mobile: 07714 681100

41. © IDM Academy 2008