1. Online to Riches October 7 th, 2013 1 http://peggymccoll.com

2. This Class Interview Techniques & Using Video to Enhance/Grow/Build Your Online Business http://peggymccoll.com 2

3. Important DATES (classes are on Monday 9am ET for 2 hours) Online to Riches October 21 st Online to Riches November 4 th Online to Riches November 18 th http://peggymccoll.com 3

4. http://OnlineNextLevel.com http://peggymccoll.com 4

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6. Video is Booming Huge Shift with Video & Web Marketing YouTube - millions of videos per day There are “challenges” with video Video is a form of “copy” There are Multiple Places to use video You don’t have to be in front of the camera You hit on all of the modalities More and more people are viewing on mobile devices http://peggymccoll.com 6

7. Host Your Videos Hosting your videos is FREE! http://peggymccoll.com 7

8. To Be Aware of with Video.. Too boring Too long Too fast Too loud Too soft No call to action Poor quality = Bad Image Not looking your best Bandwidth intensive http://peggymccoll.com 8

9. More Things to Be Aware of If the video is too Long – it is boring Could Turn People Off Front Page Videos need to change often People Will “Judge” You Be sure to look in the lens Have good lighting Be energetic http://peggymccoll.com 9

10. Video Can be Used For/To Build Your Brand/Get Exposure/Launch Capture eMails (bonus gifts, free sessions, classes) Deliver Products/Services Presentations Testimonials Social Media Websites You Tube Channel Blog In eMails http://peggymccoll.com 10

11. And, now… Let’s look at samples of using Video http://peggymccoll.com 11

12. http://99designs.com http://peggymccoll.com 12

13. http://99designs.com http://peggymccoll.com 13

14. http://99designs.com 1 minute video (act. 57 secs) Well done Green Screen Well Scripted Validated Gives a Call to Action http://peggymccoll.com 14

15. http://peggymccoll.com 15

16. http://peggymccoll.com 16 http://proctorgallagherinstitute.com

17. http://dreambuilderlive.com http://peggymccoll.com 17

18. http://peggymccoll.com 18 http://hendricks.com

19. Backend Support for Affiliates Nick Ortner’s Tapping Summit http://www.tappingjv.com/ http://www.tappingworldsummit.co m/affiliates.html http://www.tappingworldsummit.co m/affiliates.html http://peggymccoll.com 19

20. http://peggymccoll.com 20 A Short Welcome Video

21. http://peggymccoll.com 21

22. Testimonials http://peggymccoll.com 22 http://youtu.be/cLem5aNvILw

23. Equipment Computer with Webcam Flip Phone iPhone HD Video Camera http://reviews.cnet.com/camcorders/ Lavaliere Microphone Lighting Tripod http://peggymccoll.com 23

24. I Show U (Prompting Software) http://peggymccoll.com 24

25. Video/Audio Editing Software http://audacity.sourceforge.net/do wnload/ http://audacity.sourceforge.net/do wnload/ Adobe Premier Pro Camtasia Movie Maker iMovie http://peggymccoll.com 25

26. PowerPoint to Make a Movie Open new file Create a PowerPoint presentation Add images, shapes, sounds, movie Include Your Text Add “narration” (Slide Show Record Narration) Use “transitions” (Slide Show Transitions) File “SAVE AS” Movie Import into Movie Maker or iMovie and enhance http://peggymccoll.com 26

27. Outsource/Resources/Freelancers www.odesk.com www.elance.com http://peggymccoll.com 27

28. http://peggymccoll.com 28

29. http://peggymccoll.com 29

30. http://peggymccoll.com 30

31. http://peggymccoll.com 31 http://www.youtube.com/watch?v=bDKSKCSWjIY

32. NEXT Interview Techniques to Enhance your Online Business http://peggymccoll.com 32

33. Types of Interviews Interview Yourself (Pre-recorded or “live”) Ask Someone to Interview You Interview Others (You are the Interviewer) Interviewed on a Panel Interviewed in a Summit/Teleseminar In Person Over the Phone On a Conference Line http://peggymccoll.com 33

34. Why are they Valuable? Great Exposure Builds Your Brand Builds Your Expertise Others See You as the Expert Demonstrates Your Knowledge Shows You Care You Have Something of Value to Give Therefore Others Receive Your Value http://peggymccoll.com 34

35. Where Can You Use Them? As a Giveaway On Your Site On Other People’s Sites Lead Generator To Sell a Program To Make Money http://peggymccoll.com 35

36. Structure for the Interview Have a Clear Strategy in Advance Create a Script or “Talking Points” Give a Call-to-Action Speak audibly Mute out ANY/ALL Background Noise … more on next slide http://peggymccoll.com 36

37. Powerful Interviews What are your prospects needing/wanting and how will you solve it Anticipate their questions in advance and prepare Ask questions that lead to stories/results Invoke emotion/enthusiasm http://peggymccoll.com 37

38. A “Selling” Interview Have the Interviewer set up the expectations for the call Welcome You came here to __________ Commit to delivering You will receive a special invitation Bonus information when you stay on Give value Offer an incentive for immediate action Stick to the committed time (ie. 60 or 90 mins) http://peggymccoll.com 38

39. How Can You Do Them? Use a Teleconference Service (i.e. FreeConference.com) Record a Telephone Call using a Recording Service http://peggymccoll.audioacrobat.com/ Mute others on the call (if it is “live”) Call the person you are Interviewing Initiate the Recording (when ready) When you hang up the recording is done Post on a website OR share in an email Edit using Audacity (freeware) http://audacity.sourceforge.net/download/ http://peggymccoll.com 39

40. Questions? Open Q & A time Now is the time All questions are GREAT questions 40 http://peggymccoll.com