1. YouTube.com Optimize For SEO

2. This is a guide to setting up each video to Maximize it’s potential reach through Search Engine Optimization These steps will work with any type of video you use in YouTube

3. The first step is you need a video You can upload a video you recorded (from your phone or digital camera) You can record a video directly into YouTube with a webcam You can create a video with images in YouTube’s editor However you get there, you need a video

5. While your video is processing, start SEOing your video The first part is the Title -

6. This not necessarily the “title” of the video This is where you show Google the first time that this video is relevant to a search Remember the Hummingbird – Semantical questions need semantical answers Use the pipe symbol | and add your name and phone number to the title for additional branding

8. The next part of SEOing your video is your Description This works the same as a Blog Post With 1 small variance The first 2 sentences of your description will be displayed in the Google result You can increase website clicks by starting your description with your web site You MUST include the http:// for it to be clickable

10. Now you need to set Tags for your video This helps YouTube categorize your video and show it to relevant searchers You can have lots of tags (use key phrases as tags also) Type in the tag and put a comma at the end to start next tag

12. Make your video Local Geo Tag your video Click the “Advanced Settings” option

13. Type in your Zip code and click search

16. One last piece to boost the SEO Make a Transcript and Caption Start by going to your Video Manager and click the Video thumbnail

17. Select the closed captioning option UNDER not IN your video

18. Set the default language (couple hundred)

19. There is no longer an automatic English version There are 3 ways to add your transcript with SEO

20. I find the Transcribe and set timing as the easiest option (Create new subtitles or cc is also pretty easy)

21. You can SEO the transcript (no one is going to “turn on Closed Captioning” to watch your video It does not need to match up “exactly” with what you are saying Put your key phrase from your title and description in the transcript

22. Click Set Timing

23. It takes about 5 minutes to set the timing To “activate” your new Closed Captioning Go to the video manager and select the thumb nail of your video again

24. Click the CC option below the video again

25. Select the “English” transcript you see

26. You can tweak the times or your transcript if needed To complete click the Publish option

28. YouTube.com provides can be a tremendous tool for your business Use the Google Rules for your videos title and description Use the YouTube tools to “localize” your video and enhance the SEO Video + YouTube = Results