1. Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.

2. The Customer

4. Demographic Female Age – 21 – 40 College Educated Grad student or has career Athletic/Healthy Upper Middle Class to Upper Class Fashion Conscious

5. Psychographic Creative Well-read Sophisticated Successful Sociable Eccentric Romantic

6. The Concept

12. The Fabric/Print Story

13. Polished Cotton Ponte Wools

14. Chiffon Silks & Satins

15. Spring

16. Delivery 1 Color Story

18. Look 1 Work to Date Night

19. Leave behind the cardigan, throw on a necklace – go from the office to romantic date night

20. Look 2 Country Wedding

22. Look 3 Work to Night at Home

24. Look 4 London Fashion Week

25. Tailored crop top and pencil skirt

26. Look 5 Exhibition Opening Gala

28. Summer

29. Delivery 1 Color Story

31. Look 1 Day in Brighton

33. Look 2 Country Picnic Party

35. Look 3 Day at the Lake

37. Look 4 Day atMarket

39. Look 4 Summer Evening Wedding