1. RRO Rights Management in Digital Environment Olav Stokkmo, Chief Executive, IFRRO 5 April 2011Polska Kziaska Conference, Krakow

2. Starting point: RROs complement individual licensing DIGITAL MANDATES AND LICENSING By RROs

3. RRO Collective Management Complements individual management One to One / Many: Individual management Many to One / Many: Collective management as individual licensing is Impossible Typically Orphan works Impracticable or Insufficient Typically Multiple copying & Out-of-Print works RRO licences complement individual management

4. Aims of © licensing by RROs – review Reflect rightholder mandates Access on mutually agreed terms Large scale copying of © extracts Voluntary and statutory Remuneration and information

5. Content of RRO licences Limited extracts 5-15%; chapter; article Personal and Internal use Permitted uses Photocopying and scanning Download, store, print, internal dissemination, external dissemination Authorised users Terms Fees Usage reporting requirements Compliance awareness

6. Analogue and Digital environments Differences between RROs Often same/similar: Uses User groups Rightholder groups Often different: Operating Systems Permissions/restrictions Photocopying Often same/similar: / Often different: Uses User groups Rightholder groups Operating Systems Permissions/restrictions Digital

7. Every decision is like surgery. It is an intervention into a system and therefore carries with it the risk of shock. Peter Drucker, The Effective Executive BUSINESS DEVELOPMENT (IFRRO and the Digital Arena: IFRRO Tools)

8. IFRRO and Business Models Development Improve communication through identifiers and standards development ONIX, ISTC, ISNI; ARROW (Bilateral) Agreements between RROs REM; Tools; Models Business Models Forum Manuals; Templates Studies

9. IFRRO Documents to facilitate Agreements Analogue and Digital environments Agreements between RROs Sample Bilaterals Type A and Type B; Explanatory Memorandum Code of Conduct Relationship between RROs Digital environment REM (Repertoire Exchange Mandate) Mandate from authors/publishers to RROs - Principles HTAR (Headings & Toolkits Agreements between RROs) Headings; Examples of wording; How HTAR relates to REM

10. REM Key Principles Principles Opt in and Opt out possibilities Not conflict with primary use Right to information Local rightholders support required Rightholder set prices; Enable default price Observe moral rights

11. 2009 - 2010 IFRRO Member Surveys DIGITAL MANDATES AND LICENSING By RROs

12. Content of mandate Photocopying Digital – IFRRO Toolkit Download Store View Print Internal and external distribution Opt in/out By sector/territory

13. Digital sources and applications Sources Applications and uses o Scan o PPT o Printout o Whiteboard o View o VLE o Store o Redirect to content o Email o RRO content database o Analogue o Online o Electronic carrier o Internet download

14. In Conclusion

15. Licensing by RROs Creating a win-win-win session Working within established structures Developing practical alternatives National equilibrium maintained Toolbox of solutions Flexible interaction between licensing and exceptions Benefiting users, creative industries & society at large

16. Thank you for your attention www.ifrro.orgOlav.Stokkmo@ifrro.org