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Published byCameron Ray Modified over 9 years ago
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What is driving innovation? Technology is changing brake systems…
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Computer Technology? Safety? Air Emissions? Mileage Standards? Passenger Comforts?
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Answer: Mileage Standards are driving automotive design
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The Corporate Average Fuel Economy (CAFE) increases to 35.5 MPG in 2016 The first new fuel Economy requirement In the USA in over 30 years 40% Improvement
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Energy losses – Areas for improvement 17.2% Stanby/Idle 2.2% Accessories 62.4% Engine 5.6% Driveline 18.2%12.6% Braking 5.8% Aerodynamic Drag 2.6% Rolling Resistance 4.2% Inertia
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Improving fuel economy: Increase powertrain efficiency Reduce vehicle mass Improve aerodynamics Change performance expectations Reduce parasitic losses
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Reduce vehicle mass: A lighter vehicle uses smaller brakes Reduce caliper size Possible reduction in number of pistons Reduce rotor size and mass Potentially increases brake operating temperatures Potentially reduces brake pad life Higher output per brake size Serious challenges and serious rewards! Lower Mu = Best NVH, pad and rotor life Higher Mu = Small brake size and weight
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1967 Camero (2,800 lbs) 2010 Camero (3,800 lbs) Rotor mass loss over the years 1970 Camero – 23.4 lbs 1980 Camero – 21.6 lbs 1990 Camero – 19.2 lbs 2000 Camero – 17.0 lbs 2010 Camero – 16.5 lbs (6.9 lbs / 30% loss in mass) Reduce vehicle mass: 2011 Honda Civic 2,800 lbs
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Improve aerodynamics: Possible effect if aerodynamic braking is reduced Increased demands on car brakes Reduced airflow to the brakes Increased brake operating temperatures
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Change performance expectations: No compromise in braking performance Stopping distance requirements mandated by FMVSS 135, ECE R13 No compromise in braking expectations No noise Low maintenance Long life Cost of ownership
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How this translates: THE CHALLENGE More technical brake repair THE OPPORTUNITY To provide better service than the competition THE ANSWER………
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A thorough inspection and repair using the best parts, procedures and installation that match the customer’s need for their vehicle.
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Will IGNITE Auto Parts Store Business… PROFITABILTY REPUTATION COMPETITIVE EDGE
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The systems approach will sell more product PROFITABILTY The systems approach will help sell more premium product with higher margins REPUTATION Relied on as a business and marketing partner Market specific inventory will be recognized as a true asset Always the first call Carry a full line of products with true value differentiation COMPETITIVE EDGE The ability to give customers a compelling reason to drive sales and increase profits
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Will IGNITE Repair Facility Business… PROFITABILTY REPUTATION COMPETITIVE EDGE
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PROFITABILTY REPUTATION COMPETITIVE EDGE The ability to properly and effectively compete with the “Sort of fixed” $99 brake jobs Sell up confidently by giving customers a reason to pay more Build and retain a satisfied and loyal customer base
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Will satisfy the most skeptical customer… CONFIDENCE QUALITY VALUE
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CONFIDENCE QUALITY VALUE A brake job that will last They know their brakes were installed properly The best parts that match the need for their vehicle “Best possible service and value”
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Premium parts WITHOUT proper installation procedures = UNHAPPY CUSTOMER Cheap parts WITH proper installation procedures = UNHAPPY CUSTOMER Premium parts WITH proper installation procedures =
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